We want YOU to join our movement for economic and racial justice and spread the word about the I AM 2018 campaign. Bring YOUR story, YOUR experience and YOUR unique perspective to this historic dialogue.
The I AM 2018 campaign commemorates the 50th anniversary of a watershed moment in the fight for labor and civil rights.
In 1968 Dr. Martin Luther King, Jr. traveled to Memphis, Tennessee to join striking African American sanitation workers who demanded fair wages and safe working conditions. After two sanitation workers were crushed to death on the job, 1,300 of their union brothers went on strike to demand dignity and respect. Alongside community allies and members of the clergy, the sanitation workers marched in the streets for weeks, carrying placards that asserted their humanity: “I AM A MAN.” Less than 24 hours after delivering his iconic “Mountaintop Speech” to strikers and supporters at COGIC’s Mason Temple, he was gunned down on the balcony of the Lorraine Motel.
Videos should inspire a call to action to continue the fight for justice for all working people. There is a preference towards personal stories that illuminate how the legacy of Dr. King and the striking sanitation workers is still relevant today.
Winning videos will be judged by prominent industry professionals, including Hans Charles, cinematographer of Ava DuVernay’s Oscar nominated documentary, 13th; Dorian Parks, co-founder of Geeks of Color and award winning filmmakers Madeleine Hunt Erlich and Shahin Izadi.
The IAM 2018 campaign is sponsored by The American Federation of State, County and Municipal Employees (AFSCME) and The Church of God in Christ (COGIC). On April 2-4, 2018, AFSCME, the Church of God in Christ, alongside civil, human and workers’ rights leaders and activists will gather in Memphis for a series of events honoring Dr. King’s legacy, and the courage and sacrifice of the sanitation workers.
The winning videos will be used as part of the I AM 2018 campaign's major online ad campaign initiative, reaching thousands of viewers across the country leading up to the April 2-4 events in Memphis. The winner will have the option to receive a $1,000 grant OR a trip to Memphis in April to participate in the I AM 2018 activities, with transportation and lodging expenses paid. The winning video(s) will also play at the Mason Temple in Memphis, TN on April 3rd as part of the Mountaintop Conference.
In the case of a group submission, the winning team will have the option of either: (a) receiving a $1,000 grant (shared among the group); OR (b) one representative from the winning team may attend the I AM 2018 activities, with transportation and lodging expenses paid for that one representative.