Helan Hong Golden Tree International Film Festival - Wine Industry Edition will be held in Ningxia Hui Autonomous Region, China. Located at 37°43’-39°23’ north latitude and with a unique geographical and natural advantage, Ningxia, China is one of the few excellent places in the world that can produce high-end wine. Helan Hong Golden Tree Film Festival welcomes filmmakers from all over the world to gather here to celebrate the perfect combination of wine and film, watch wine-related films and taste wine from Ningxia.
To be held in Ningxia in September 2020, the Film Festival will be divided into film competition and pitch competition units. Entries must be related to grape or wine without limiting countries and regions and the final award-winning works will be announced at the award ceremony of the Film Festival.
Awards and bonuses
1.Best Documentary Award (Best Director Award、Best Editor Award)
Prize: 5000 EUR each
2. Best Mini-film Award Best Director Award、Best Feature Award、Best New Artist Award) Prize: 3000 EUR each
3. Best MV Award(Best Sound Award) Prize: 2000 EUR each
4. Consolation prize: 500 EUR
Film Competition Rules
These rules are applicable to the films registered to participate in the international feature film competition, documentary film competition and micro film competition of Helan Hong Golden Tree International Film Festival – Wine Industry Edition (hereinafter referred to as "the Festival").
Content to mainly describe people and things about wine, including but not limited to documentary films of wine culture, wine-making culture and art, planting and maintenance culture
The festival will be jointly held by Ningxia International Wine trade Expo Center(Co., Ltd) and the Organizing Committee of Golden Tree International Documentary Film Festival. The purpose of the Festival is to discover the integration of wine and art in a multi-level and multi perspective, promote international cooperation and exchange, and promote the development of wine industry.
The Film Festival will be held in Yinchuan, the capital of Ningxia Hui Autonomous Region, in September 2020.
The Film Festival is responsible for collecting, selecting and inviting films to participate in the competition.
Films that meet the following criteria can be considered as candidate films for the international feature film competition:
1. Content to describe the scenes of grape, wine or chateau or the stories of people related to wine, including but not limited to wine culture, wine-making culture and art, planting and maintenance culture and other feature films;
2. Film length definition: 40-90minutes
3. Format: DCP
Documentary films that meet the following criteria can be considered as candidate films for the international documentary film competition:
1. Content to mainly describe people and things about wine, including but not limited to documentary films of wine culture, wine-making culture and art, planting and maintenance culture (including TV and Internet broadcasting).
2. Production completed after January 1, 2015, and film submitter owning the copyright of the film or the agency. If the interests of anyone are damaged due to the submission of the film, the organizing committee will not bear any responsibility.
3. Film length definition : 5-90 minutes
Micro films that meet the following criteria can be considered as candidate films for the Microfilm competition:
1. Content to mainly describe people and things about wine, including but not limited to micro films of wine culture, wine-making culture and art, planting and maintenance culture (including TV and Internet broadcasting).
2. Production completed after January 1, 2015, and resolution of video taken by the mobile phone being 1280 * 720 and above.
3. Film length definition : 5 - 20minutes
All eligible films must be publicly displayed through unencrypted DCP or MP4 (DCP format files should be copied by participants themselves) or in 24- or 48-frame progressive scan digital film format. The resolution of the projector should be at least 2048 × 1080 pixels, and the image compression (if used) should conform to JPEG 2000 and is applicable to the image and sound file format for the exhibition of commercial digital film website.
Registration method 1: log in to the registration portal of Golden Tree International Documentary Film Festival's official website: https://filmfreeway.com/HelanHongGoldenTreeFestival, fill out the registration form and upload the video.
Registration method 2: the submitter will send all the video registration materials to Baidu Netdisk http://pan.baidu.com/, encrypt and share them and send the sharing links and extraction passwords to the organizing committee's mailbox: winefestival.com @ 163.com in the subject of [Video Name + Delivery Date], such as [chateau+ 20200301], and the organizing committee will reply for confirmation after receiving the email.
The complete information required for the film registration includes but is not limited to the plot profile, stills, director introduction, director photos, creator list, 1-3 posters (JPG format), trailer, registration form (see Annex), etc. of complete film video (MP4 format).
The film submitter should send back the invitation receipt in writing within ten workdays after receiving the written invitation from the organizing committee of the Film Festival. Once the film submitter formally confirms to accept the invitation of the Film Festival (subject to the submitter's written acceptance of the letter of invitation to shortlisted film), the film should not be withdrawn without authorization for any reason. If the film submitter requests to withdraw the film, the organizing committee of the Film Festival is entitled to decide whether to accept it according to the actual situation. If any loss is caused to the Film Festival or the organizing committee of the Film Festival due to the withdrawal of the film application submitted by the film submitter, the film submitter should compensate for all the economic loss and reputation loss caused thereby, including but not limited to the payment of compensation, the issuance of written apology letter to the Film Festival, the public apology on the public platform, etc.
Subtitle language: non-English languages must have English subtitles;
The film will be shown with electronic Chinese subtitle and the Film Festival is responsible for the translation of English into Chinese and the operation of subtitle machine.
The Film Festival will invite domestic and foreign film experts to form an international selection committee to evaluate the films for the feature film competition, documentary film competition and microfilm competition respectively. The final result of the selection will be announced at the award ceremony. Judges should not be related to the production or commercial development of competition films.
The selection committee will judge the following awards:
1. Feature film awards
Most Beautiful Wine Story Award EUR 20,000
Most Beautiful Wine Scene Award EUR 20,000
2. Documentary awards
Best Documentary Director Award EUR 5,000
Best Documentary Cinematography Award EUR 5,000
Best Documentary Editing Award EUR 5,000
3. Micro film awards
Best Micro Film Director Award EUR 3,000
Best Micro Film Story Award EUR 3,000
Best Micro Film Newcomer Award EUR 3,000
4. Encouragement Award for Excellent Works EUR 500 (works that are shortlisted but not awarded)
The DCP of the films invited to be displayed in the award ceremony of the Film Festival should meet the digital copy technology standard of the Film Festival, and the copy fee should be borne by the participants.
The Film Festival should bear the freight and insurance premium for the returned copies of the exhibition films, the insurance premium for the films during the period from the receipt of the copies to the delivery of the copies to the transport company, and the storage fee for the copies during the Film Festival.
All copies of the films invited by the Film Festival to be displayed in the exhibition must be sent to the office of the organizing committee. After the list of the films to be displayed in the exhibition is released, the organizing committee should notify the participants by email.
Note: when sending out the copy, the film submitter should notify the Film Festival by email, including the title of the film, the date and method of sending, and the shipment number.
At the end of the Film Festival, the copies will be returned within two weeks at the address designated by the sending company or the copy lender.
The organizing committee is entitled to use registration materials in the non-commercial promotion of the Film Festival, including complete films, trailers, posters, stills, etc. Promotion channels include print, cinema, TV station, Internet, mobile and other public places.
For the films eligible for the competition, the Film Festival will invite the creators of the films to attend the relevant activities of the Film Festival. (Please refer to the invitation letter of participating film representatives for details of relevant treatment).
For matters not covered, the Film Festival is entitled to interpret in accordance with the General Principles of the Film Festival developed by FIAPF.
Registration for the Film Festival should be deemed to acknowledge and accept these rules. Film submitters are obliged to ensure the legitimacy of film selection and Film Festivals.
The organizing committee of Helan Hong Golden Tree International Film Festival – Wine Industry Edition reserves the right of final interpretation of the terms of these rules.
Registration fee: Free
Subtitle: non-English films must be provided with English subtitles
Selection & Terms
1. All films must be submitted through FilmFreeway : https://filmfreeway.com/HelanHongGoldenTreeFestival
2. The works successful registered for the Helan Hong Golden Tree International Film Festival means that all terms and regulations are accepted and the works are allowed to be played during the Film Festival.
3. The film submitter owns the copyright or agency of the film, and the organizing committee should not be liable for any damage to the interests of any person caused by the submission of the film.
4. Each official shortlisted film will be provided with a certificate, and the winning film will be provided with a certificate、trophy and bonus .
5. If your movie is selected to be played at the Film Festival, you must provide a high-definition version of the MP4 or DCP format file.
6. The organizing committee is entitled to use the registration materials, including posters, stills and trailers, in print, cinemas, TV stations, Internet, mobile TV and other public places related to the Film Festival.
Pitch registration rules
Film type: Documentary
Theme: Wine Culture about Ning Xia (wine, grape planting, etc.)
Registration fee: Free
Registration deadline: June 15, 2020
The proposal is in the early stage of research and must be original works, and the complete film cannot be submitted for competition.
There is no limit to the number of proposals submitted by each unit or individual, and a separate registration form must be filled in for each proposal.
please see the website:
II. Background of proposal
1. Location of wine producing area
Located at 37°43’-39°23’ north latitude, the same latitude zone as Bordeaux, France, the East Helan Mountain Area, Ningxia is one of the best places to grow wine grapes and produce high-end wines in the world.
Ningxia producing area is close to mountains and rivers, with sufficient sunshine (2851-3106 sunshine hours), rich heat (≥10℃ effective accumulative temperature of about 3300℃), sand soil, good permeability, rich minerals, large temperature difference between day and night, less precipitation (less than 200 mm), and convenient irrigation from the Yellow River.
2. Production quantity
Starting in 1984, the Ningxia grape industry has more than one quarter of the grape planting area than that in entire China, making it the largest concentrated and contiguous wine grape producing area in China.
By the end of 2019, the area of wine grape planting in entire Ningxia has reached 570,000mu. There are 199 wineries (enterprises), with an annual output of 130 million bottles of wine and a comprehensive output value of RMB 26 billion.
3. High-quality wine
40 wines from the Ningxia producing area were displayed in City of Wine (Bordeaux) for 3 years, making the Ningxia producing area become the only producing area in China displayed in City of Wine (Bordeaux);
In the domestic and international wine competition, the total number of wine awards won by East Helan Mountain Area accounted for more than 60% of the total number of awards won by Chinese Grape Wine and more than 700 wines from more than 40 wineries have won top prizes in international wine competitions such as Decanter, Brussels, Paris, etc.
Since its launch, “Helan Hong” wine, a well-sold item of the producing area, which was the designated wine for the 60th Anniversary of the Founding of the Autonomous Region, was named “Chinese consumers’ favorite wine jointly recommended by champion sommeliers from 25 countries” and purchased by UN representative restaurant in 2019. Meanwhile, it won the gold prize of the 2019 “Belt and Road” International Wine Competition and the gold prize of the 8th Ningxia International Wine Expo of Helan Mountain’s East Foothill.
4. Global partners and service providers
The wine producing area at the East Helan Mountain Area, Ningxia becomes China’s first provincial observer of the International Organization of Vine and Wine (OIV) in 2012, a member of the International Sommelier Guild, and a member of the US Society of Wine Educators;
While it cooperates with Italy to exchange wine for promotion and wine education in the producing area, foreign giants such as Pernod Ricard, Hennessy and Torres build bases and wineries in Ningxia. Meanwhile, it introduces 60 international winemakers from 23 countries such as the United Kingdom, France, the United States and Australia to serve in Ningxia and employs 25 champion sommeliers such as the United States and the United Kingdom as “Promotion Ambassador of Helan Mountain’s East Foothill Wine”;
Since the 25th International wine film Festival started in 2018, more than 20 wine films and TV works from France, the United States, Australia and other countries have been shot in the producing area.
5. Brand and evaluation
“Helan Mountain’s East Foothill Wine” is included in the appendix of the Mutual Protection Agreement of China-Europe Geographical Indications; in 2013, the wine producing area at the East Helan Mountain Area was compiled by the University of Oxford into the World Atlas of Wine and became a new plate of world wine producing area;
In 2015, the wine producing area at the East Helan Mountain Area was compiled by the world’s wine master Liz Thach into Practices in Global Wine Tourism as a wine textbook for American universities;
In 2013, Ningxia was selected as the 46 “must go” best tourist destinations in the world by the New York Times. The reason why Ningxia was selected was that “the best wine in China can be made in Ningxia”. According to the documentary film Rotten shot by Netflix, Ningxia wine generally reached the middle and high quality;
According to the world wine master Jancis Robinson: “there is no doubt that the future of Chinese wine is in Ningxia”.
6. Tourism and agriculture
The winery receives more than 600,000 tourists per year, which has become an indispensable element in Ningxia’s tourism.
The grape industry has a comprehensive output value of RMB 26 billion and provides 120,000 jobs for ecological immigrants every year. The wage income is about RMB 900 million and one third of the local farmers’ income comes from the grape industry which has effectively promoted the farmers to increase their income and become rich.
7. Ecological environmental protection
Grape planting makes full use of the mountain and wasteland resources and the greening and protection forest construction of the winery have greatly improved the forest coverage of the producing area. The “shallow ditch planting” of the vineyard has become the largest flood impound project at the East Helan Mountain Area, which has reduced water and soil loss and the wineries and vineyards of different forms have become the beautiful scenery line at the East Helan Mountain Area and the ecological barrier of Yinchuan.