Durban FilmMart Institute Calls for submission for the 2021 DFM Content Shop.
Following the successful launch of the DFM Content Shop at the 2020 Durban FilmMart the DFMI is pleased to announce that 2021 submissions are now open.
The DFM Content Shop is a curated digital catalogue of film projects that aims to create opportunities, engender inclusivity, and champion access to markets for African filmmakers. It is a platform for producers with content ready for the market to connect with potential buyers, sales agents, distributors, and festival programmers.
‘Africa has such rich stories the world is waiting to engage with. The DFM Content Shop creates an exciting and important new platform where our stories can be accessed, explains Magdalene Reddy, acting General Manager of the Durban FilmMart Institute. ‘Through its finance meetings, pitching sessions, and masterclass programs, the principal focus of Durban FilmMart has been to facilitate the creation and production of new African films. Now, the addition of DFM Content Shop within the Durban FilmMart structure provides a viable gateway for finished African product to reach the wider world.’
The DFM Content Shop is part of the 12th Durban FilmMart virtual edition which takes place from 16-25 July 2021. The Shop will be presented on the digital market platform INCOPRODUCTION.
The Durban FilmMart Institute will select African and African Co-Production projects that are completed (ready to be presented or in post-production) from 2019-2021 in the following categories:
- Fiction Feature Films (minimum runtime of 55 minutes) ready to screen or in advanced post-production stages;
- Fiction Short Films (up to 55 minutes) ready to screen or in advanced post-production stages;
- Documentary Films (both feature and short length) ready to screen or in advanced post-production stages;
- Series (Web and Television) ready to screen or in advanced post-production stages.
Selected projects will be presented exclusively to international programmers, sales companies, broadcasters, distributors, exhibitors, and talent agents.
Deadline for submissions close on 31 March
For more info go to email@example.com
What is the Durban FilmMart Institute?
The Durban FilmMart Institute is the newly registered non-profit company that produces the annual Durban FilmMart event. The institute is governed by a board of directors who represent independent, non-government organizations from different sectors of the film industry in South Africa.
What is the Durban FilmMart?
The Durban FilmMart is Africa's premier finance and co-production market. The DFM provides selected African filmmakers with projects in development and opportunity to pitch film projects to leading financiers and content buyers. The DFM is produced by the Durban FilmMart Institute which was created to provide effective programs and services in order to promote, support, and facilitate investment in the African film industries so that African film industry professionals and products are competitive and celebrated globally.
Who is eligible to submit projects into the DFM Content Shop?
Projects in which either the producer, director or writer is an African citizen. Proof of African citizenship or birth must be provided through a certified copy of a valid African passport/ birth certificate.
Africans living in the Diaspora, but who still have African citizenship or have proof of birth in Africa;
NB: Non-African industry professionals - producers, directors, and writers - with projects looking for African partners can apply to be a Producers’ Forum delegate. Admission to the Producers’ Forum is by registration and payment of a registration fee.
When is the deadline for submissions?
31 March 2021
What are the submission requirements?
The Durban FilmMart will select African and African Co-Production projects that are completed (ready to be presented) or in post-production from 2019-2021 in the following categories:
-Fiction Feature Films (of the minimum runtime of 55 minutes) ready to screen or in advanced post-production stages;
-Fiction Short Films (up to 55 minutes) ready to screen or in advanced post-production stages;
-Documentary Films (both feature and short length) ready to screen or in advanced post-production stages;
-Series (Web and Television) ready to screen or in advanced post-production stages.
Is there a fee associated with submission to the content shop?
No, the DFM does not require a submission fee.
Will the selected projects be shown to the public?
Projects will be presented exclusively to a selected group of international programmers, sales companies, broadcasters, distributors, exhibitors, and talent agents. Projects will be presented on our partner platform INCOPRODUCTION.
For more information regarding INCOPRODUCTION please visit
Will the Durban FilmMart be responsible for arranging meetings during the DFM?
No, all people with access to the Content Shop will arrange their own meetings using the INCOPRODUCTION and the DFM Virtual Event Platform.
Does the DFM retain any rights to the projects?
No, all rights belong to the owner of the project. We will include projects in our official Digital Catalogue.
How many projects can upload a user?
There is no limit to how many projects a user can upload at any given time and we will always allocate the equal maximum time of adjudication for each.
Will the Durban FilmMart share the projects on our social media platforms or marketing campaigns?
The DFM will not share the projects on social media however use of project information and images associated with selected projects will be used for marketing purposes. DFM will present all project information and images in the DFM official Digital Catalogue.
Will the DFM guarantee that selected projects will be viewed by those with access to The Content Shop will be watched?
The DFM cannot guarantee that every project will be viewed, however, we can confirm that all the information presented is enough to encourage users to watch. The DFM will market the films to the registered delegates to ensure that the Content Shop is active.