Eye Catcher Global 2025 (ECG2025) — Ignite the Spark: Authentic Voices, Worldwide Impact! Now calling for short films from ASIA!

ECG supports emerging filmmakers from the Asian region by organising the Eye Catcher Short Awards and the Asian New Director Awards, as well as screenings, talks and workshops, that bridge the regional and global film communities.

The Eye Catcher Short Awards is designed for filmmakers from Hong Kong and across Asia! In collaboration with local universities and cultural institutions, the awards features 7 categories: AI-Generated, Animation, Dance Video, Documentary, Drama, Music Video and Student. Now calling for new entries! ALL Shorts produced on or after 20 June 2023 are welcome!

And the Asian New Director Awards this year continues to support filmic expression, imagination and aesthetics from the Pan-Asian films. Now recruiting first cuts of promising fiction and non-fiction film projects (before premiere)! It is specifically designed for emerging directors from Asia, with at least half of the shortlisted quotas reserved for Chinese-language film projects. (Please visit https://filmfreeway.com/AsianNewDirectorAwards for details and submission.)

Programmer / director from important film festival will be invited to head the jury panel for both Awards! Shortlisted applicants will be invited to the Awards Ceremony and related events, competing for awards, cash prizes and sponsorship on overseas film festivals trips.

Don’t hesitate — submit your work now and connect with fellow creators and industry professionals!

For detailed rules & regulations, latest updates and all information in Chinese, please refer to the official website: www.eyecatchehk.com/ecg2025
有關比賽規則的詳細內容、最新更新,以及所有中文版資料,請參閱官方網站:https://www.eyecatcherhk.com/ecg2025/

About EYE CATCHER
Inaugurated in 2021, Eye Catcher is a platform based in Hong Kong to nurture and showcase emerging filmmakers and their creativity. We aim to encourage the spirit of self-producing, to provide a launching pad for new-generation filmmakers to step onto the international stage, and to explore the upcoming trend in filmmaking. Honorable guests invited in previous ECG include Julien Rejl (Artistic Director of Directors’ Fortnight, Cannes Film Festival), Shan Zuolong (renowned producer for The Botanist, Kaili Blues etc.) and Derek Tsang (Co-director of 3 Body Problem). Besides, ECG alumni have gained international acclaim, such as To Kill a Mongolian Horse (directed by Jiang Xiaoxuan), a shortlisted film project of ECG 2024 – Asian New Director Competition, was selected for Giornate degli Autori (Venice Days) at the 81st Venice Film Festival, and has won the Firebird Award for the Young Cinema Competition (Chinese Language) of HKIFF49.

For Shortlisted Films in All Categories:
● Each shortlisted film will receive 1 certificate.
● 1 winner per category will be awarded HKD 5,000 (approximately USD 640) and a Certificate of Merit.

All Shortlisted Films will compete for the 3 Major Awards:
● Eye Catcher Grand Award (1 winner) – HKD 10,000 (approx. USD 1,280) cash prize as a sponsorship of the trip to attend the Sundance Film Festival in the USA in January 2026
● Eye Catcher Best Short Award (Hong Kong) (1 winner) – HKD 8,000 (approx. USD 1,020) cash prize as a sponsorship of the trip to attend the Singapore International Film Festival in December 2025
● Eye Catcher Best Short Award (Asia) (1 winner) – HKD 8,000 (approx. USD 1,020) cash prize as a sponsorship of the trip to attend an Asian Film Festival (Platform BUSAN, Minikino Film Week or others, details to be confirmed)

Special Awards:
To reflect the values that we recognise and embrace, several Special Awards will be introduced:
● Children‘s Award – Selecting the exceptional film created for children and / or brings awareness to children’s issues
● Humanitarian Award – honouring the film that brings awareness to global humanitarian issues from a unique and creative perspective
● Queer Award – recognising the most outstanding film that explore LGBTQIA+ themes
● Tree of Life Award – Acknowledging the best film that addresses mental health awareness

Remarks:
1. For the Eye Catcher Best Short Award (Hong Kong), the director(s) and at least half of the key creative team (director, producer and screenwriter) must be Hong Kong permanent residents.
2. For the Eye Catcher Best Short Award (Asia), the director(s) and at least half of the key creative team must be nationals or permanent residents of Asian countries or regions (excluding Hong Kong).
3. If the jury panel determines that the shortlisted films do not meet the required standards, they reserve the right to withhold any awards and the associated cash prizes.

1. Eye Catcher Short Awards is one of the ECG2025 events, presented by Eye Catcher.
2. There are 7 categories in Eye Catcher Short Awards including AI-Generated, Animation, Dance Video, Documentary, Drama, Music Video and Student.
3. To ensure fairness, any juror involved in a submitted film must declare a conflict of interest and refrain from participating in the judging of that particular film.
4. There is no limit to the number of films an applicant may submit or the number of categories they may apply for. A single film may be submitted to multiple categories.
5. Films that have previously been submitted to other competitions or film festivals, or have received awards in other competitions, are also eligible for submission.
6. Submitted films must be produced on or after 20 June 2023.
7. All submitted films must comply with the laws of the Hong Kong Special Administrative Region.
8. Applicants must be the copyright holders of the submitted film or have obtained proper authorisation for the use of all materials involved.
9. If the film has received support / sponsorship from any organisation and / or academic institution, such support must be clearly declared.
10. The submission deadline is 20 June 2025 (Fri) at 11:59 AM (GMT+8:00, Hong Kong Time). Once submitted, the film is considered as final for selection and cannot be modified or replaced.
11. If any applicant or winner is found to have provided false, misleading, dishonest or inaccurate information, or violates any rules or regulations, Eye Catcher reserves the sole and absolute right to disqualify their submission or revoke their award. All decisions made by Eye Catcher are final and binding.
12. By submitting a film, applicants agree to abide by all rules & regulations of Eye Catcher Short Awards. Eye Catcher holds the sole and absolute discretion to make final decisions on any matters not covered in the awards’ rules & regulations and application form. Eye Catcher also reserves the right to revise the rules & regulations and forms at any time and to modify the details and arrangements of Eye Catcher Short Awards at ECG2025 without prior notice.

【Screenings】
1. The copyrights of the film belong to the creative team. Eye Catcher has the rights to present / screen the awarded and / or shortlisted films for ECG2025.
2. If the film is shortlisted and / or awarded in Eye Catcher Short Awards, Eye Catcher and its sponsors and partners shall have the rights to use no more than 3 minutes of footage or 10% of the total running time of the film (whichever is longer), along with the text and images provided by the applicant, for promotional purposes in any and all media. The applicant shall not claim any copyright infringement against Eye Catcher for such usage.
3. If a film is shortlisted in Eye Catcher Short Awards, Eye Catcher has the rights to:
a. present and screen the film during the Eye Catcher Short Awards. And,
b. with prior and duly notice to applicants, arrange Hong Kong, overseas and online non-commercial screenings within a year after the awards ceremony.
4. Under the Film Censorship Ordinance (Cap. 392), all films and video work for screening or exhibition must be submitted to the Office for Film, Newspaper and Articles Administration for examination.
5. A high resolution (1920 x 1080) presentation copy (ProRes MOV) of the shortlisted films should be provided to Eye Catcher in July 2025. The screening version must be identical to the version submitted for the Awards.

【Required Materials】
1. The Application Fee is USD 10 (approx. HKD 80). This fee is non-refundable under any circumstances.
2. Identity Document Copy(ies) (Identity Card / Passport) of key creative team members (director(s), producer(s) and screenwriter(s)).
3. Video Format: (Upload via FilmFreeway with the following specifications):
● Resolution: 1280 x 720
● File Format: MOV or MP4
● Video Codec: ProRes 422 in MOV/H.264 in MP4
● Bitrate: 4000 kbps
● Size: Maximum 10GB
● English subtitles are mandatory
● Vimeo or YouTube links are acceptable for FilmFreeway
4. Other Documents of the Film / Project:
(Applicants with Chinese-language films must submit materials in both Chinese and English, while others may submit in English only.)
● Completion date of the film
● Synopsis (up to 100 words in English and 150 words in Chinese)
● Director’s statement (up to 100 words in English and 150 words in Chinese)
● Director’s biography and filmography (up to 100 words in English and 150 words in Chinese)
● Two posters or stills of your film. Requirements are as follows:
- File Format: JPEG/PNG/TIFF at 300 dpi or higher.
- Please provide 1 landscape and 1 portrait respectively
● A director’s photo. Requirements are as follows:
- File Format: JPEG/PNG/TIFF at 300 dpi or higher.

【Personal Information Collection Statement】
1. We are committed to protecting your personal data and other information in compliance with the Personal Data (Privacy) Ordinance of the Hong Kong SAR. All of personal information collected through this application form will be used solely for the purpose of communication and promotion related to Eye Catcher projects. Eye Catcher will not disclose your personal information to any third party.
2. Eye Catcher may use your personal information (including your name, phone number, email address, and postal address) for the purposes of communication, event promotion and gathering feedback through surveys. In accordance with the Cap. 486 Personal Data (Privacy) Ordinance which came into effect on 1 April 2013, if you do not wish to receive some or all promotional messages from Eye Catcher, please contact us via email (Email: info@eyecatcherhk.com).

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  • I am very happy to participate in this film festival and have made many friends.

    August 2025