CINEMAPÚA is an annual Student Short Film Festival of Mapúa University (Makati, Philippines), which showcases the students' skills in producing short films and appreciating the value of filmmaking. This student film festival was conceptualized by Prof. Benigno B. Agapito Jr. in 2002. This event is organized annually by the School of Media Studies of Mapúa University, Makati, Philippines.
Cinemapúa aims to: 1) enhance the students' awareness of the importance of film arts in the academe, community, and the world as a whole; 2) develop the skills of the students in using film technology as a tool for learning; 3) educate the students about the basic concepts, principles, and practices of film arts and visual communication; 4) promote values through film production; and 5) depict and preserve the values of social realities and cultural heritage such as local folklore, traditions, language, and social knowledge.
The competition has four (4) categories: 1) Collegiate Category; 2) High School Category; 3) All Mapúans Category; and 4) World Short Film Section
Collegiate Category is a category for college students from all universities & colleges in the Philippines.
High School Category is a category for senior and junior high school students from all universities, colleges & high schools in the Philippines.
All Mapúans Category is an exclusive category for Mapúa college, senior high school, and master students from Intramuros and Makati campuses in the Philippines.
World Short Film Section is a category open to all foreign student-filmmakers worldwide, both college, and high school students.
The prizes of the winners:
WORLD SHORT FILM SECTION (new section for foreign students worldwide)
1. Cardinal Gold Film Award – Cash prize plus Cinemapua trophy
2. Cardinal Silver Film Award – Cash prize plus Cinemapua trophy
3. Cardinal Bronze Film Award – Cash prize plus Cinemapua trophy)
COLLEGIATE CATEGORY (for Philippine students only)
1. Cardinal Gold Film Award – P10,000 plus Cinemapua trophy
2. Cardinal Silver Film Award – P7,000 plus Cinemapua trophy
3. Cardinal Bronze Film Award – P5,000 plus Cinemapua trophy)
ALL MAPUANS CATEGORY (for Philippine students only)
1. Cardinal Gold Film Award – P10,000 plus Cinemapua trophy
2. Cardinal Silver Film Award – P7,000 plus Cinemapua trophy
3. Cardinal Bronze Film Award – P5,000 plus Cinemapua trophy)
HIGH SCHOOL CATEGORY (for Philippine students only)
1. Cardinal Gold Film Award – P7,000 plus Cinemapua trophy
2. Cardinal Silver Film Award – P5,000 plus Cinemapua trophy
3. Cardinal Bronze Film Award – P3,000 plus Cinemapua trophy)
The Festival Special Awards (for each category with Cinemapua trophies):
Cardinal Best Performance of an Actress
Cardinal Best Performance of an Actor
Cardinal Best Director
Cardinal Best Screenplay
Cardinal Best Cinematography
Cardinal Best Film Editing
Cardinal Best Production Design
Cardinal Best Sound Design
Cardinal Best Original Sound Track
Cardinal Best Film Teaser
Cardinal Best Film Poster
Cardinal Audience Choice Award