St. Christopher Bailey (professionally known as SAIIXNT) is a Toronto-based Creative Director, filmmaker, and visual storyteller with over 15 years of experience shaping culture-driven content across music, film, and branded media. He began his career in 2008 directing music videos and has since created over 100 projects across genres, collaborating with artists and brands including Drake/OVO, The Weeknd’s creative circle, Sony Music Group, New Balance, Seneca College, and Upstate New York’s #1 radio station, 93.7 WBLK.

As the founder of Motion 20, SAIIXNT expanded into digital marketing and commercial production, leading campaigns and video strategies for startups and established brands alike. His recent Creative Director work includes concept development, shooting, and post-production for automotive and lifestyle brands such as Auto Haven (St. Thomas) and Vegan Sol & Lucky’s, delivering high-impact short-form and promotional content designed for social, web, and advertising platforms.

In film, SAIIXNT has directed and produced award-winning short films including Kreme and Irreconcilable Differences, and his feature film Because We Are is nationally distributed by Gravitas Ventures and available on Amazon and Tubi. In 2025, he was honored at REVERENCE for his 20-year career as a director and community leader, where four of his award-winning short films premiered as part of REVERENCE Presents: Behind the Films – Featuring SAIIXNT.

Through his organization BR8KNCODE, SAIIXNT actively supports up-and-coming Black creatives by providing access, opportunity, and practical guidance to help advance their careers. His work sits at the intersection of story, strategy, and culture—building brands with heart while creating space for voices that deserve to be seen and heard.