The Shiny Awards are a launch pad for new directors working in commercial production.
Every month (COVID allowing), we celebrate new work in branded content, music video, micro-shorts, animation & fashion films. The next Awards will be hosted by advertising agency Ogilvy London, on March 22nd 2022

Every entry is judged by 3 judges from our network of over 100 world-class ad agencies, record labels & brands. Winners are announced at the Awards, by the commissioners, ECDs and journalists who make up the shortlist judging panel.
Submission deadline is Tues 15th March. Fees start at $£€20, and can include written comments from 3 industry professionals. Videos must be under 5 minutes runtime.

The chances of success for great videos are high: every month at least 15 videos make every shortlist screening, from which 5 winners are selected at every Shiny Awards. A further 30 or so high-scoring, long-listed videos are also promoted across our industry networks.

"A true champion of new directors"
Marta Bobic, Executive Producer CANADA
"The hardest thing is getting your work in front of industry professionals - and for new directors, Shiny does it exactly the right way"
Mia Powell, New Business Director, Lammas Park (Steve McQueen)
See Success Stories on the Shiny Awards homepage,

Shiny is seen as the entry point awards to the commercial production industry in the UK, USA & mainland Europe.
Because Shiny is so well-connected in the commercial industry, many of our winners and shortlisted directors go on to be signed, commissioned and win at next-stage industry awards, including Cannes. See Success Stories on the Shiny Awards homepage,

Shortlisted videos screen at ad agencies hosting the Shiny Awards - across the year this includes London, New York, LA, Berlin & Amsterdam. Winners & shortlisted directors are hooked up with the Awards judging panel (subject to agreement). Winners feature in the Shots' newsletter (unsigned directors in Shots Unsigned), Little Black Book and Oystercatchers, and are promoted across Shiny's extensive industry networks.

We apply a diversity framework to the shortlist selection, to ensure at least 70% of shortlisted videos are from under-represented director voices. We're one of only two awards events we know who do this.

PLEASE NOTE: Due to our particular judging system (entries go into a jury network of over 100), we use your vimeo or youtube versions for screening, so that jurors don't have to set up a FilmFreeway account to view. We can also use links to videos hosted on your website or elsewhere. If your FF video is not a link to one of these sources, please email alternative link details. Password protected videos are fine, just give us the password!

Terms & conditions

Acceptance of Terms and Conditions

Using the website in any way constitutes your acceptance of these entire Terms and Conditions. (aka has the right to change or amend these Terms and Conditions without further notice. If you do not agree to the Terms and Conditions set out below, including those listed in the Privacy Policy, please do not use the website.


“Shiny Show", “Shiny Awards" "Shiny", "Events", “Promoter”, ”we", "us", means the company trading through and registered as Shiny Awards Limited, company registration 7245459, company registered address ℅ Brown McLeod accountants
24 Hanover Square, London W1S 1JD.

The “Shiny Awards Site" means the web-based content available at www.

"User", “Users”, “Entrants”, “Submitters” or "You" means anyone interacting with the Shiny website, Shiny communications or attending a Shiny event.

'Partners' mean individuals or organisations with whom Shiny barters promotional and other mutually beneficial activities.

“Filmmaker” means the person or persons responsible for the overall artistic and creative decisions of the campaign content being judged.

The Shiny Awards (the “awards”) are administered by Shiny Awards Limited (the “promoter”).

1 Copyright & Intellectual Property Rights

All content and materials on the Shiny Awards website are protected under copyright and intellectual property rights laws of England and Wales and under similar international legislation. Shiny Awards owns and retains all intellectual property and proprietary rights to all materials in the Shiny Awards Site, excluding content published or linked by its members. No part of the Shiny Awards Site belonging to Shiny Awards may be copied, reproduced, distributed or published without Shiny Awards' written permission. Users confirm that all media and content published or linked to on the Shiny Awards Site is

-copyright free and/or

-copyright approved to link to the site and/or

-copyright owned by you.

It is your responsibility to understand and identify what is copyright in your content and how copyright approval can be secured.

2 Submitting entries to the Shiny Awards and other Shiny events

a. The events are open to music video production companies, agencies, directors, producers, commissioners, record companies, music artists and other professionals working in the video, photography and design production businesses who are aged 16 or over. There are no geographical restrictions on who may enter. Promoter reserves the right to verify the eligibility of entrants and check their identity in accordance with our privacy policy.

b. Creative work must be submitted with a link to the video.

c. The person who wins the award is the director; AKA the person who comes up with the main ideas, the person who makes the main creative decisions, and/or who has the final say on which ideas are used, how they are used, the look & feel; AKA the main person who makes the work what it is. Sometimes the lead creative / maker is more than one person, ie a partnership or collective.

d. 'Emerging director, unsigned' category - directors who have been commercially active as a director for less than 5 years, and who have not made work whilst signed to a commercial production company or rep.
If a director becomes signed or repped before the awards and they are shortlisted, we'll move the director into the newly signed category.

e. 'Emerging director, recently signed' category - directors who have signed to a commercial production company or rep within the 12 months prior to submission..

f. Directors repped outside Europe & who are recent signings are very welcome to enter. Most of our UK headline judges operate globally and are keen to rep international talent.

g. Videos will be categorised in the ‘Diversity’ categories outlined in the entry form.
As some of the definitions are open to interpretation, please check with us if you’re unsure about eligibility. As the definitions aren't always straightforward, we reserve the right to over-ride filmmakers' declarations re eligibility.

h. Entries are open to videos first published in the 36 months prior to the event.

i. Entries must be made by completing the entry form on the awards website ( or at before the deadline of midnight GMT of the closing date of the event being entered.

j. The cost of award entries is not refundable. Entries to the awards will only be accepted when payment is received by the promoter in full.

k. The promoter does not accept responsibility for network, computer, hardware or software failures of any kind, which may restrict or delay the sending or receipt of your entry. Incomplete entries, and entries which do not satisfy the requirements of these terms and conditions, will be disqualified and will not be counted and will not be refunded.

l. Submissions over 5 mins long recieve 1 written review, from SHINY. They are not eligible for the SHINYlist or the annual Awards.

3 Judges & winners

a. Shiny Awards: In the first round, each entry submitted will be viewed by industry professionals from the network partners published on the website. In subsequent, shortlist rounds, expert juries gather to discuss the nominations, and to select nominations & winners. Promoter reserves the right to change the format of the judging provided always that judging is done in a rigorous and fair manner. any such changes to the format of the judging will be posted on the awards website.

b. Shiny Awards: Winning entries will be those which, in the opinion and sole discretion of the jury, demonstrate the requisite artistic merit, creative contribution and technical skill in line with the category requirements.

c. Shiny Awards: The judges’ and promoter’s decisions shall be final and binding in all respects on all entrants. No correspondence will be entered into.

d. Shiny Awards: Winners will be announced and receive their trophy at the awards ceremony. There will be no prior disclosure. Winners not present at the ceremony will at the request of each such winner have their trophy dispatched by post within 21 days of the ceremony, provided that the winner has provided a postal address. Please note that duplicate trophies requested by winners must be paid for (details provided on request to the promoter at the below address).

4 Membership & tickets

a. Eligibility, booking and confirmation
Unless otherwise agreed by us in advance and in writing, all Attendees must be at least 18 years of age on the date of the event.

Your booking is not confirmed until we have received your payment and you receive an email confirmation from us which sets out useful information. If you do not receive our email confirmation within 24 hours of you submitting your online registration form, please contact us at the address set out on the website Contacts page as soon as possible. It is your responsibility to update us of any changes to your contact details so that we are able to contact you.

All event attendees are required to pay for and make their own arrangements for transport to the Venue. We are not responsible for any inability to attend owing to failure of transport.

b. Cancellations, transfers & refunds

The Shiny Awards reserve the right to alter the programme, venue or speakers of any event without prior notification and do not guarantee the attendance of any particular guest.

In the event of a cancellation of an event by the Shiny Awards, we will use reasonable endeavours to contact you using the contact details provided at the time of booking. We will also give notice of any cancellation through our website – you should check this regularly prior to the relevant event for up-to-date information.

Where we cancel an Awards event we will refund any attendance fees paid.

The Shiny Awards will not be liable for reimbursing travelling, accommodation, or any other expenses incurred as a result of any cancellation or postponement of any event, or the moving of any event to a new venue.

The Shiny Awards will not be liable for reimbursing fees if attendees are not able to attend an event due to circumstances out of the Shiny Awards’ control, including, but not limited to, weather conditions, fire, flood, transport strikes, closures or delays or any other Force Majeure or Act of God.

The Shiny Awards will not be liable for reimbursing travelling, accommodation, or any other expenses incurred by attendees who fail to attend an event for any reason.

Transfers of Shiny Award tickets can be made from one attendee to another and the Shiny Awards should be notified in writing at least 24 hours prior to the event start time.

If you wish to cancel your attendance at an event you must email us at the address set out on the website contact page as soon as possible. If you cancel 30 or more days before the Awards event we will refund your attendance fee in full, though we reserve the right to retain an administration fee. Where you cancel less than 30 days before the Awards event there will be no refund.

c. Filming and photography

We may, at our discretion, choose to photograph, film, broadcast or record the event. You grant us an irrevocable licence to use and sub-license the use of your name, voice, likeness, image and any contribution made by you at or to the event in any and all media (whether now known or hereinafter invented) as part of Shiny Awards marketing communications.

d. Liability

The views expressed by any speakers at an event are their own. We shall not be liable for the views, acts or omissions of any such speaker or any other attendee at the event. Any information given or distributed as part of the event shall not constitute advice and should not be relied upon.

5 Liabilities

a. Persons completing entries commit that they are authorised to do so.

b. By entering work, all entrants warrant and undertake that their entry is an original piece of work commissioned either directly by the rights holders (artist, label, management or other representative of these), or created for a competition authorised by the rights holders, and does not infringe any third party rights.

c. Entrants confirm that by submitting content to Shiny events they accept responsibility for that content and that the content is neither offensive nor defamatory.

d. Shiny is a site aimed at users over the age of 18 years of age. Shiny is not liable for the content of linked videos and site comments. View the site at your own risk and ensure that minors are accompanied by an adult when viewing.

e. All entrants warrant and undertake that they have obtained all relevant rights and written permission from individuals featured in the entry.

f. All entrants warrant that their entry does not infringe the laws of England and Wales.

g. Those entering the awards shall indemnify the promoter and its agents against all liabilities, costs, expenses, damages and losses (including any direct, indirect or consequential losses, loss of profit, loss of reputation and all interest, penalties and legal and other reasonable professional costs and expenses) suffered or incurred by the promoter arising out of or in connection with any breach of the warranties in clauses 5b, 5c, 5e and 5f of these terms and conditions.

h. Except in the case of death or personal injury arising from its negligence, or in respect of fraud, and so far as is permitted by law, the promoter and its associated companies and agents exclude responsibility and all liabilities arising from:
i. any postponement or cancellation of events;
ii. any changes to, supply of (including, without limitation, prizes which do not reach the intended recipient), or use of the prize;
iii. any error or omission by the promoter; and
iv. any act or default of any third party supplier, which are beyond the promoter’s reasonable control.
j You agree that we will not be liable for any loss or damage you incur (including but not limited to loss of profit, loss of business, loss of revenue, or any other incidental or consequential loss or damage) whether indirectly or directly caused by Shiny Awards or by the use of the site.

6 Provision and Loss of Service

Shiny Awards reserves the right to disable the site without prior notice if needed to perform maintenance on the Shiny Awards Site, or any technical service supporting or related to it.

7 Promotion

a. By entering the awards, entrants agree that any entry they submit may be used by the promoter, its agents and the judges for the purposes of judging and promoting the awards and may be viewed at the awards event without further remuneration.

b. By entering the awards, entrants agree that their image, name and likeness may be used by the promoter for advertising and publicity purposes in connection with Shiny events without additional remuneration.

8 Pricing and Price Changes
Shiny reserve the right to change or introduce charges at any time without prior notice.

9 Partners

Nothing in these terms and conditions shall be construed as constituting, or deemed to constitute, a legal partnership or agency between the individuals or organisations noted on the website as 'Partners' and neither party shall have any authority to bind the other in any way. The relationship of the parties shall be as independent contractors.

10 Contact Information

a. The promoter will use each winner’s, and each entrant’s, personal details for the purpose of administering this awards. Please see our privacy policy below for further details.

b. Shiny is not responsible for the content and makes no warranty as to the accuracy of Entrant or Members' personal information. Users should always use their own judgement in deciding whether to contact or commission contacts listed on Shiny We shall not be liable in any circumstances for the actions of any user.

11 Mailing List

a. Your email address is automatically added to our mailing list when you enter the awards or buy an event ticket. You can unsubscribe via the link in the email or request to unsubscribe by emailing

b. The promoter may use the details you give to contact you about their products and services. by entering this promotion you are indicating your agreement to this unless you tell the promoter otherwise.

12 Jurisdiction

a. The promoter reserves the right to amend these terms and conditions at any point.

b. The awards, and any dispute or claim arising out of or in connection with it, shall be governed by and construed in accordance with English law. You irrevocably agree that the courts of England, Northern Ireland and Wales shall have exclusive jurisdiction to settle any dispute or claim that arises out of or in connection with the awards.

Overall Rating
  • Leah Vlemmiks

    Fantastic festival! I had such a great experience at every stage in the process. Highly recommend for all new directors looking to get their work in front of industry professionals and connect with other creatives. Loved it!

    March 2022
  • Senedra Newsome

    This was the first film festival I submitted to you. The festival was organized and fun! Definitely recommend submitting your film Shiny.

    May 2021
    Response from festival:

    Thank you Senedra! Loved 'Sense of Joy', very beautiful

  • Logan Alexander

    The Shiny team was really great and their focus on new/unsigned directors makes it stand out among other showcases/festivals. The shift to virtual this year was one of the better experiences I’ve had, having participated in a few — they asked great questions, prompted discussions, and made it very accommodating.

    October 2020
    Response from festival:

    Thanks a lot Logan. Much appreciated and good to have you taking part, all best

  • Wons Ly

    This event is doing something right. If you want to connect with your local music video creator community, this event is for you. They also had high level professionals who were totally chill and interested in talking one on one with anyone, all while we got to enjoy great food and drinks at a top production house in Hollywood.

    June 2019
    Response from festival:

    Thanks Wons Ly! :)