**** IMPORTANT****
The Festival welcomes films from all genres (including drama, comedy, documentary, animation and experimental).

The categories opened to these works are:

- The "A.I. Short Movie", a category dedicated to works of all kinds, created with A.I.;
- Social Short Movie, open to all short films with a social theme and documentaries
- The "Deep Cinema Short Movie", open to all works that are true cinema, excluding social issues, which can be distributed from the theater to the web.

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The 4th edition of the "Roma International Fashion Film Festival - a showcase of advertising cinema and other extravagances" - will take place in November 2025 in Rome.

Please note that the dates are subject to change and will be officially announced in due course.

The "Roma International Fashion Film Festival" (from now onwards RIFFF) is the first event in the Capital dedicated to the world of fashion movies and advertising cinema. It was created with the aim of being an important showcase for the most innovative ideas in the world of fashion and cinema, creating that emotional link between artists, the public and business, which lays the foundations for a community to which one wishes to belong on a daily basis. The core of the RIFFF is to propose brands in which there is innovation of language, technology, avant-garde aspects, novelty and quality in terms of product, and which transmit with the audiovisual the values and the personal and social identification of their brand.

In the third edition, the categories of "Social Fashion Film", "Branded Content Short" and "Product Placement Short" were introduced.

Wishing to further expand, this year the Festival proposes several changes:

- The category of "Fashion Clips" (music videos), from this year, will be incorporated into "Fashion Films";
- The category of "Product Placement Short" will be incorporated into the "Branded Content Short" category;
- The "A.I. Short Movie", a category dedicated to works of all kinds, created with A.I.;
- The "Social Fashion Film" category is expanded into two sections:
> Social Short Movie, open to all short films with a social theme and documentaries
> Social Short Movie Brand, dedicated to branded works with a social theme and
documentaries
- The "Deep Cinema Short Movie", open to all works that are true cinema, excluding social issues, which can be distributed from the theater to the web.

Awards & Prizes

Awards:
- DEA FAMA Best Fashion Film
- DEA FAMA Best AI Short Movie
- DEA FAMA Best AI Short Movie Brand
- DEA FAMA Best Social Short Movie
- DEA FAMA Best Social Short Movie Brand
- DEA FAMA Best Deep Cinema Short Movie
- DEA FAMA Best Concept idea (premio alla miglior idea e sceneggiatura)
- DEA FAMA Best Branded Content Short

The Artistic Director can assigned the following prizes:

- Special Mentions
- Best Italian Fashion Film
- Best Italian Branded Content Short
- Best Product Placement Short
- TV Fashion Style Best TV Series
- Best Branded Web Series
- Best actor/actress Advertising film
- Best Production Advertising film
- Best Director Advertising film
- Best Stylist Advertising film
- Best Advertising Agency
- Best brand fashion style
- Best Advertising influencer

Please note that the artistic director may also decide not to award one of the aforementioned prizes if it deems that the participating works are not of sufficient quality.

The competitive sections are 7:

- FASHION FILM: aimed at international fashion films with a maximum length of 10 minutes and music videos (commissioned by a brand) with a maximum length of 5 minutes.
- A.I. SHORT MOVIE: category dedicated to works created with A.I., of all genres, maximum length of 10 minutes.
- SOCIAL SHORT MOVIE: short films or documentaries with a social theme, maximum length of 15 minutes.
- SOCIAL SHORT MOVIE BRAND: works that raise awareness of eco-sustainable production and/or documentaries about the world of fashion, maximum length of 15 minutes.
- DEEP CINEMA SHORT MOVIE: works of all genres, excluding social issues, maximum length of 15 minutes.
- BRANDED CONTENT SHORT: works of any kind that contain a brand (not necessarily commissioned), maximum length of 15 minutes.

The sections are open exclusively to works completed after December 31, 2022.

The awards will be assigned by juries composed of a minimum of three members selected from leading figures in the national and international film and fashion world.

Filmmakers can submit the film in multiple categories, as long as each entry has a separate entry form and fee. Still, the decision about the selection is strictly determined by our judges' team and no selection is guaranteed.

Rules & Terms

Registration is subject to a fee, exclusively through the FilmFreeway website, otherwise it will not be considered valid. Please make your FilmFreeway profile accessible to allow for selection.

It is differentiated by registration period:

EARLY BIRD: $17.90 from February 7 to March 31, 2025
REGULAR: $24.90 from April 1 to May 31, 2025
LATE BIRD: $29.90 from June 1 to July 31, 2025

The BRANDED CONTENT SHORT category has the following registration fee, depending on the period:

EARLY BIRD: $27.90 from February 7 to March 31, 2025
REGULAR: $34.90 from April 1 to May 31, 2025
LATE BIRD: $39.90 from June 1 to July 31, 2025
Registration and submission of works for pre-selection must take place no later than July 31, 2025.

Registration fees are non-refundable.

Copies submitted for pre-selection will not be returned and will be kept in the Festival archive (see Point 9 of the following regulations).
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PRE-SELECTION'S MATERIAL

The participant must upload the following material to their FilmFreeway profile and make it accessible to the Festival organization:

- Downloadable link of the works

- Synopsis of a maximum of 300 characters. For fashion works, it must be indicated which product is shown (e.g., clothes, jewelry, hair products, etc.), the name of the fashion designer, which company commissioned the work

- Poster in pdf/jpg format
- A minimum of 2 stills in HD
- Biography and photo in HD of the director
- Trailer
- Socials

The material must be provided in Italian or English.

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SELECTIONS

The selection is entrusted to the artistic direction of the RIFFF, which may delegate to category artistic directors.

The official program of the Festival is definitively approved by the Artistic Direction.

The selection committee will inform the participants of its decisions by September 30, 2025.

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SELECTED FILM'S MATERIALS:

If the film is selected, the Festival will require:

- Official copy of the work in high resolution (Apple ProRes; H264; .mov)

- All selected foreign (non-Italian) films MUST be subtitled in Italian
- All selected Italian films MUST be subtitled in English

It is mandatory for the works to provide the official copy with embedded subtitles, otherwise they will be excluded from the Festival.

During the days, the works that have reached the final selection phase of 2025 will be screened.

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SCREENING RIGHTS

Screening rights and music rights are the responsibility of the author; the participation to “Roma International Fashion Film Festival” implies that the author of the work grants all cultural and distribution rights to all non-commercial screenings. By submitting to the Festival, the author and/or the right holders grants authorization for such movie/music video to be screened by RIFFF. In the case of any other use of the work, the author will first be contacted.
By accepting these regulations, it is implied of course that the author will maintain the right over their work. Participants give the Festival consent to use stills and extracts (3 minutes max) from the movie/music video submitted for promotional purposes (social media, press, TV, etc).
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PRIVACY POLICY

By registering their work to the competition, Contestants will allow to process their personal data, pursuant to Legislative Decree No. 196 / 2003 and as to per Art. 13 of the European Regulation 2016/679 -GDPR.
The participants authorize the Cultural Association "A.C.AR.I", founder of the Roma International Fashion Film Festival, or the Company chosen by said Association, to publish the images, photos and videos released during the Festival on its website, on catalogues, and/or other supports, and during public and private events, without compromising personal dignity and decorum. The participants also confirm that this Authorization does not infringe any contractual term and/or right of other representative Agencies, relieving the “A.C.AR.I” Association, or the Company chosen by said Association, from any claim by third parties. The Contestants authorize the use of the image/s and music, which is to be considered as free of charge.
The participants, pursuant to Legislative Decree196/2003 and Article 13 of the 2016/679 European Regulation - GDPR., declares to be fully informed about the purposes and methods of processing personal data and authorize to collect this material in the RIFFF Archive.

All personal data and those protected by the privacy Law are and will be processed accordingly to principles of correctness, lawfulness and transparency, protecting your rights, for the purposes and with the methods described in the informative report of ROMA INTERNATIONAL FASHION FILM FESTIVAL.

The participants declare to hold the right of use and the exploitation right of the works registered to the Festival in accordanceto the Law No. 633/1941.

The Promoters reserve the right to use all the material received and the works submitted to the Judges, for the purpose to promote the social message related to the Festival. Consequently, they may be screened during promotional events or public events set by the A.C.AR.I Association, or the Company chosen by said Association.
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ARCHIVAL RIGHTS

The works sent for the preselection will not be returned, but will become part of the Archive of the RIFFF. The Association, founder of the Festival, or the Company chosen by said Association, reserves the right to use this material only for the non-profit purpose to promote the message related to the Festival. By submitting an Entry, the author and/or the right holders of the work authorize its use for the screenings during the Festival and/or film exhibitions, for the sole purpose of promotingthe event.

In the case of selected films/music videos, the participant authorizes A.C.AR.I to archive the work submitted in its own archive, and grants access to such archives, for viewing in low resolution one time per person with the suitable anti-piracy, to professionals in the cinematographic and audio/visual industry authorized by Association. The submission of the Regulation provides also grants all cultural and distribution rights of the work directly and indirectly, also among sublicensees, in the Territory indicated on the Regulation only for non-commercial use, such as promotion of the work and its author, cultural purpose, Licensees and/or sublicensees istitutional purpose, for training initiatives in educational establishments, etc.).

GENERAL RULES

The Artistic Direction of the Festival has the right of final decision on disputed cases and on matters not expressly provided for in these regulations.

The Artistic Direction of the Festival reserves the right to make changes to these regulations for technical-organizational needs in cases of absolute necessity or exceptional circumstances.  

By submitting, you are agreeing to all terms and conditions of the following Regulation.
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  • eugenio picchiani

    Pessima esperienza: sono stato selezionato , invitato ad essere presente anche con una certa insistenza riguardo la puntualità della mia presenza in sala , ho affrontato un viaggio di 400 km e alla proiezione in sala del mio videoclip " il circo"non hanno citato ne l'autore, ne il regista anche lui presente , ne la sinossi del video che mi era stata precedentemente richiesta. Una vera "presa in giro"Vergognoso, professionalità scarsissima. Triste realtà di un arte sempre più in decadenza dove esistono solo autocelebrazioni senza una vera attenzione agli artisti.NON SERVONO A NULLA QUESTI PREMI INUTILI SENZA ALCUNA SOSTANZA REALE.. nemmeno il piacere di una bella serata! SOLO perdita di tempo! E non aggiungo altro....perchè avrei molto altro da dire...ma sarebbe dare troppa considerazione a ciò che è totalmente inutile...proprio un "circo"!

    January 2025
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    Response from festival:

    Gentile Eugenio,

    Accettiamo con piacere critiche costruttive e suggerimenti per migliorarci, ma riteniamo importante sottolineare che questo è uno spazio libero, dove sono benvenute opinioni e commenti, purché espressi con educazione e rispetto verso chi, come noi, lavora duramente e crede profondamente in ciò che fa. Eventuali affermazioni offensive o diffamatorie saranno valutate nelle sedi opportune.

    Non accettiamo, tuttavia, affermazioni come quella secondo cui il nostro festival si limiterebbe ad autocelebrarsi. Per rispettare i verdetti della giuria, ci impegniamo con grande serietà, arrivando persino a spedire i premi in capo al mondo, nonostante i costi elevati, quando sarebbe molto più facile premiare amici o persone vicine a noi. Questa scelta riflette il nostro impegno per garantire trasparenza e meritocrazia.

    Riguardo alla sezione videoclip, precisiamo che è stata dimenticata esclusivamente la sinossi del suo lavoro, un errore umano che può capitare e di cui ci scusiamo. Tuttavia, questo non deve mettere in dubbio l’attenzione e il rispetto che dedichiamo a tutti gli artisti partecipanti.

    Rileviamo inoltre che lei ha espresso un giudizio senza nemmeno restare presente durante la serata di premiazione, il momento culminante dell’evento, dove tutti gli artisti hanno ricevuto il giusto riconoscimento e valore. È importante sottolineare che erano presenti partecipanti provenienti da località ben più lontane della sua, inclusi artisti da oltre oceano, i quali hanno presenziato con entusiasmo fino alla conclusione della manifestazione.

    Fare 400 km non conferisce alcun diritto particolare, né giustifica espressioni così dure verso un’organizzazione che lavora duramente per valorizzare il talento e l’arte.

    Il suo commento, oltre a mancare di rispetto ai suoi colleghi che hanno partecipato con umiltà e serenità, non rispecchia lo spirito di collaborazione e rispetto che cerchiamo di promuovere.

    Le auguriamo il meglio per il proseguimento della sua carriera artistica.

    Cordiali saluti,
    *Roma International Fashion Film Festival*

  • Marco De Ornellas

    RIFFF has been consistently excellent throughout the years. I am honored and thankful for having my films to be part of this industry leading festival. I adore the team and how they impeccably fuse ancient history with modern fashion. Bravo!

    December 2023
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