PRFF highlights feature films, documentaries, shorts, music videos, animation, and public service announcements by and about Native Americans, First Nation Peoples of Canada and other filmmakers from beyond the Southern border.
Representation matters. It matters because it impacts how we interact with our fellow Americans, the way that we educate our children, and it shapes our path forward as a democracy. Storytelling and filmmaking have suffered from a dearth of representation of important groups that influenced American democracy, notably Native Americans. Native culture is rich, steeped in history and multifaceted, yet mainstream films do not often capture this nuance. The Pocahontas Reframed Film Festival honors the contributions of Native Americans and reinvigorates conversations about telling stories of indigenous life. In the past eight years we have screened over 190 films and hosted over 70 Producers, Directors, Writers, and Actors.

The Festival aims to raise awareness about Native American language, cultures, and societies through films that share Native American perspectives. The Festival, which is the only one of its kind on the East Coast, brings together artists, authors, cineastes and actors who share a passion for film and features experiential learning opportunities for the entire public. In the past, filmmakers have used demeaning stereotypes when incorporating Native characters or storylines, which lack nuance, accuracy and complexity. The Pocahontas Reframed Film Festival offers new insight into previously under-told narratives.
It is befitting that this important East Coast American Indian film festival is held in Virginia. Long before English settlers first arrived to establish the Jamestown settlement, Native Americans inhabited the land that would become the birthplace of our nation. Upon their arrival, Native Americans shared their mastery of the land with the English settlers and ultimately ensured the Colony’s survival. In 1619 Virginia three cultures collided, Virginia Indian, African and English. The interactions between these cultures forged what would eventually become the United States and demonstrates that diversity has always been an integral part of the American story. Representation of these groups and their contributions in the stories we share has an impact on how our communities reflect on, and share, our collective history. This dedication to the accurate retelling of American history was also embedded in the events and initiatives of Virginia’s 2019 Commemoration, AMERICAN EVOLUTION. The 2019 Commemoration, which marked the 400th Anniversary of key events that took place in 1619 Virginia, designated the Pocahontas Reframed Film Festival as a Legacy Project. Through the Pocahontas Reframed Film Festival, we hope to raise visibility around the need for more diversity in film, as well as elevate the perspectives of Native Americans in society.

PRFF does not give awards or prizes. We focus on honoring our filmmakers, musicians, and actors by fostering a feeling of immersion into Native Culture for both the presenters and audience. We encourage filmmakers, actors, and musicians to collaborate with each other.
You are all winners!

SUBMISSION REQUIREMENTS
Films must be by or about Native peoples. Native people in front of or behind the camera.
We only accept films from Mexico, the United States and Canada. You may submit more than one film, but each film must have its own entry fee and submission requirements.

FEES
Standard submission fee is $30
Gold Member submission fee is $25
Submission fees will not be refunded.
PRFF does not pay rental fees to films submitted.

SUBMISSION REQUIREMENTS
Press kit including high resolution stills, film poster, synopsis, tag line, a URL of your trailer for marketing purposes if film is selected.

SELECTION
Submissions are reviewed by PRFF selection committee. Submissions accepted March 1, 2025 through July 31, 2025. Final selections will be communicated to submitters by August 15, 2025. Please make sure your email information is up to date. PRFF will invite selected filmmakers and actors to attend the festival. PRFF will pay all expenses including airfare, hotel, meals, local transportation, and VIP passes to attend all films and activities.

FESTIVAL PRESENTATION FORMAT

All films selected will be screened at either the Virginia Museum of Fine Arts(VMFA) or the Virginia Museum of History and Culture(VMHC). Both museums have high quality theaters with approximately 480 seats each. Both theaters can screen mp4, .mov, DVD or BluRay formats.

Overall Rating
Quality
Value
Communication
Hospitality
Networking
  • I cannot recommend this festival enough, to both filmmakers AND to audience members! The quality of programming is top notch, the event venues are stunningly beautiful and an explorers delight, the marketplace and family day powwow made the weekend so special, and above all, the feeling of hospitality, community, and creativity were abundant. Pocahontas Reframed is truly special. Our short film, THE RIVER, was honored to screen here. Brad and the team have the utmost respect for the films, filmmakers, and artists. Submit!!! Attend!!! You will not be disappointed!

    December 2024
  • Great people and a great venue at the Virginia Museum of History & Culture and the Museum of Fine Arts. The screenings were well attended and the Q&A with the audience was great. This festival also values filmmakers and are terrific hosts! I hope to return to the PRFF in the future.

    December 2023
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    Response from festival:

    Jim, thank you for your kind remarks. It was our honor to screen your films and to have your here. Looking forward to having you back again, soon!

  • jack kohler

    This was an incredible festival for On Native Ground to be at. We had a bunch of our films screen and get visibility. Networking was terrific and has led to another screening of our feature film. We'll be back next year.

    December 2021
  • Joey Clift

    Amazing fest with a great shorts lineup. Thanks so much for including me!

    November 2021