Paco Herrera is a Mexico-based director and cinematographer whose work beautifully captures the essence of the human experience. With a career spanning over three decades, Paco has developed a unique visual style and aesthetic. His eye for vibrant color, thoughtful composition, and mastery of light and shadow reflects his Mexican roots while his world travels have further enriched his visual language.

Paco's passion for storytelling shines through in his diverse body of work, which includes award-winning commercials, music videos, documentaries, and feature films in all 3 genres: Fiction, Animation and Documentary. His ability to connect with people and places on a deep level allows him to craft compelling narratives that resonate with audiences worldwide.

His Telly Award-winning work showcases his ability to paint vivid pictures that evoke emotion and transport viewers to new worlds. Several of his projects have been recognized for outstanding cinematography in advertising, and has garnered over 12 Telly Awards for his work on numerous projects, including TV commercials, music videos, and corporate videos. The Mexican Film Institute has also recognized his merit with production grants for film co-production.

Regardless of the format or medium, Paco believes in the power of truthful storytelling. In a world full of screens, he strives to create content that breaks through the noise and touches hearts. With his extensive experience and passion for his craft, Paco continues to be a dynamic force in the world of film and video.

Paco splits his time between Guadalajara, Mexico City and Los Angeles, and is always looking for new stories to tell and collaborate on. He is represented by Baklight.com