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The International Tourism Film Festival Africa (ITFFA) is hosting its inaugural film festival in South Africa which will take place in Cape Town from May 26-29 May 2021 The screenings and Film Conference will be hosted at the V&A Waterfront in CApe Town

The aim is to contribute to the development of domestic and international tourism while encouraging the growth of the local film industry. To promote South Africa and Africa as tourist destinations.

Authentic - Hand crafted Trophies to the Film Makers that Attend the Festival together with Certificates. Only certificates will be issued to filmmakers that don't attend the Festival

The Rules and Regulations

Films taking part in the Festival Competition should meet the following requirements:
Film production has to be completed after January 1st, 2019 (inclusive).
The total duration of the film cannot exceed the respective duration according to the Production Type;
The films should be in their original language with English Subtitles, if the original language is not English.
Applicants should fill in all the required fields of the entry form and sign it.
International Tourism Film Festival Africa (ITFFA) accepts films for the three Competitive Sections:
TOURISM Film Section: For films related with Tourism Communication and Promotion. This section has two competitions: National and International:
National Competition: ITFFA presents the National Awards for The Best South African Tourism Films & Videos. This competition is open to all South African companies, nonprofit institutions, Municipalities, National, Regional and Local Tourism Organizations, Advertising agencies, independent filmmakers, etc. who have a film related with South African destinations and Tourism products.
That competition is also open for foreign producers or filmmakers that have films related to South Africa.
Africa Competition: Is a competition for Tourism and Travel Films and Videos in Africa and is open to all African companies, nonprofit institutions, Municipalities, National, Regional and Local Tourism Organizations, Advertising agencies, independent filmmakers, Film Commission etc. who have a film related with African destinations and Tourism products.
International Competition: Is a World wide competition for Tourism and Travel Films and Videos.
Documentary Section: Dedicated to the Documentaries and TV Programs related that induce Tourism or Tourism Products.
Each Competitive Section has different thematic categories. Choose the Best according the objectives of your film(s).
Tourism Communication
Commercials (up to one minute); Advertising Campaigns (min 5 Videos); Promotional Films (up to 15 Minutes)

Tourism Destinations:
Cities / Communities
Film Locations
Tourism Services
- Accommodation: Hotels/Resorts; Private Game Reserves, Villas, Boutique Hotels, Guest
Houses; Bed and Breakfast, Lodges: caravanning & camping
-Safari Holidays
- Tour Operators
- Transport Companies: Car Rental; Airlines; Limousine Services; Railways; Cruises
- Other Tourism Services: Tourism Agencies, Tour Guiding, Restaurants, DMC, Group Travel companies, Private Travel Companies
- Jerusalema Challeng: All of the above categories. This is a 2021 special category under Tourism Services that depicts the best usage of the dance and music to promote the tourism service
-Nature and Eco Tourism
- Rural Tourism & Agri Tourism
-Responsible and Sustainable Tourism
- Astro - Tourism
-Natural Attractions
Tourism Products
- Cultural Tourism;
Health and Wellness Tourism;
Gastronomic tourism;
Religious tourism;
Shopping tourism;
Events and Congresses;
Medical tourism;
Wine tourism;
Rural tourism;
Astro Tourism
-Tourism Routes

Documentaries –
Short documentaries, (up to 30 Minutes); Documentaries (up to 90 Minutes)

-Categories for Documentaries and TV Programmes

Social Responsibility
Art, Music & Culture
Adventure, Expeditions and Travels
Sports & Leisure
Ethnography (Culture) and Society
History & Heritage
Environment and Ecology
Nature and Wildlife
Preservation of Biodiversity
Transports and Eco mobility
Sustainable and Responsible Tourism
Accessible Tourism
UNESCO World Heritage Sites (Africa)
All entry forms should reach the organizers no later than 15 March 2021.
Films and documents are to be sent to the following e-mail address:
Each submission must be accompanied by:
The entry form must be completed
Director’s photo (jpeg or tiff formats).
Promotional material of the film (photos, posters, trailer, etc.)
Please certify to send all requested materials for each of the films entered. The films enrolled in the ITFF – Africa must have at least the following or similar requirements:
Full HD (1920×1080 pixels), 16: 9
HD (1080×720 pixels), 16: 9
PAL (720×576), 4: 3
Video codec: H.264
Audio codec: AAC
No copy protection + no loop
Delete all region and security codes.
Films must be sent digitally via email to:
By entering a festival entry the entrant declares, that he is entitled to dispose of all rights to the use of the entry and vouches for these rights vis-a-vis the festival. The entrant warrants that the rights of use held by all authors, owners of ancillary copyrights and other parties involved in the production of the festival entry, except for the rights safeguarded by the performing rights societies, have been acquired in a due and proper manner and the exploitation of the festival entry is not barred by personality rights or other third party rights in any manner whatsoever.
The Festival has the right to reject any material that does not align with the character and objectives of its program.
All submitted films, entry forms and promotional material become the property of the Festival and are kept in the Festival’s archive.
The ITFF-Africa reserves the right to screen all the films submitted, specifically the right to present and demonstrate the film in public either in whole or in part or to use the entry in part on a “Festival Reel” or similar, to the festival. This also applies to stills/images provided to the festival. All aforementioned transfers of use shall be of worldwide validity.
The films to be awarded will be selected by an International Jury on the basis of the Following criteria:
Impact – what you feel when you first view the Entry. Does the video evoke an emotion from the viewer?
Artistic Quality/Creativity – how the Entrant was able to convey the idea, message or thought in an original and imaginative way through their lens, narrative, performance…..
Subject matter – Was the subject matter addressed in the narrative, performance and music…..
Sustainable Tourism
Each criteria is evaluated on a scale of 1 to 10 points.
The jury may select additional entries for special recognition. Decisions of the jury and the festival Organization are final and not subject to any legal appeal.
The jury will decide to attribute awards to the best films of the competitions.
1st and 2nd Prize can be awarded in each category.
The jury can select awards for the Production and Arts.
The Grand Prix (Best Film of The Festival) is selected among the 1st Prize Winners.
Duplicate trophies and diplomas can of be ordered and purchased any time.
Winners who cannot attend the festival and wish to receive their trophy after the festival, must inform the organisation for the processing costs and pay the respective shipping costs.
Grand Prix CIFFT
ITFF – Africa is working in Association of the International Committee of Tourism Film Festivals – CIFFT.

The Director of the Festival reserves the right to determine the Festival’s program and make changes if necessary.
The Organizing Committee decides and is responsible for the film screening schedule (day and hour) during the Festival.
The festival reserves the right to reclassify festival entries into other categories where this is deemed appropriate.
The festival does not accept any responsibility for festival entries which are classified in the wrong category or arrive at the festival office subsequent to the deadline specified.
The festival’s liability is confined to intent or grossly negligent conduct, which applies specifically in the event of loss or damage of an entry.
The festival organization does not accept any responsibility for the cancellation of the festival due to force majeure.
The use of any recording device in the Festival venue without the prior consent of the Organizing Committee is strictly forbidden.
Parts of the event will be recorded. The Organizing Committee is not liable for any claims resulting from members of the audience or artists appearing in the recordings.
The festival reserves the right to compile entries on a “Festival Reel” or similar, also in processed form, and to distribute same on a medium deemed appropriate by the festival. This also applies to stills/images provided to the festival.
All films must comply with international publication criteria.
30 second portions of each film participating may be used by the festival committee for promotional purposes.
The festival committee will inform the winners in writing via e-mail. No information will be provided for the other participants.
The festival committee can show all participant films at all events of the festival and official festival webpage without prior notice.
Representatives of award-winning films are requested to attend the award ceremony.
Submission of the entry form to the ITFF-Africa implies unconditional acceptance of the present regulations.
The festival reserves the right to use all recordings taken at the festival for any promotional purpose in any medium deemed appropriate by the festival.
The festival reserves the right to exclude entries from the competition.
The festival will not sell or rent personal data provided by you.
By entering, a festival entry, the entrant, accepts all Rules and Regulations and also agrees to hold the festival harmless against all costs or claims of third parties arising from any such use by the festival or from false information by the entrant.

Overall Rating
  • Marcos Altuve

    It was an honor that our film "The eyes of the land" was the Winner. Thank you! It's a great film festival

    I would repeat with pleasure. I hope to attend next year.

    September 2021
    Response from festival:

    Hi Marcos
    Thank you for your kind words. We trust that our festival grows from strength to strength with the quality films like yours that are submitted. We look forward to more entries from you. We will let you know soonest when entries open. Best wishes from Caroline, James and the ITFFA Team

  • What an amazing event you guys have put on! Big shout out to Caroline for all her incredible work in organizing this annual festival!

    June 2021
  • Riht, good, New , only best

    June 2021
  • Konan 3ayin

    communication, organiser, networking, other staf

    June 2021
  • Tzone Alin

    The festival of beautiful souls! I loved every second of it. Caroline and James are amazing! Thank you for you warm welcome. Can't wait to see you again in the next year edition.

    June 2021