I'm an adventurer, filmmaker and photographer, originally from Cumbria in Northern England.
After graduating from the University of Birmingham in 2005 with a degree in Media, Culture & Society, I became a qualified ski instructor; going on to teach in resorts in Austria, Canada, Dubai, Italy and New Zealand.
In 2008 I traded in my skis to work for a top 20 UK independent PR agency in London, where I was based for 8.5 years before founding my own media and events business Holmlands in 2016.
Holmlands combines my passion for adventure, with my experience working in the media - helping to raise the profile of brands and athletes through providing effective media solutions including public relations, video production, photography, social media management and media training services.
The first thing I ever did with Holmlands was host a ski film screening in London - and having since held more than 40 ski film premieres in the UK, Europe and North America for major international production companies - there was a natural progression for Holmlands to start producing our own narrative content in the outdoor adventure space; which I direct, film, edit and produce - working both independently and in collaboration with others.
My personal journey in photography started by picking up my parents point and shoot camera on family holidays when I was small, and as a teenager, I would spend my lunch breaks developing my own photographs in the dark room at school.
Through my media work, I have directed numerous shoots for a wide variety of client projects over the years and began to re-discover my passion for being behind the lens in the new digital age.
I feel most at home in cold, harsh mountain environments; and together with my skis, my camera has been a vehicle for me to express my creativity, explore the world and meet some wonderful people along the way.