Seeking Asgard: Ski Life Stories from Iceland
Holmlands are proud to present "Seeking Asgard: Ski Life Stories from Iceland", a documentary film and photography project that explores Icelandic ski culture from a human interest perspective; getting to know the personal stories of some of the countries most pioneering outdoor industry figures - all of whom have helped to push the boundaries of skiing in Iceland to new levels, though adventure, exploration and hard work.
Shot in April 2022 over three weeks, we circumnavigated the country holding interviews in all four corners of Iceland - travelling to Ísafjörður in the West, Eskifjörður in the East, Dalvik in the North and Reykjavík in the South, covering over 3000km.
The series of interviews focuses on personal stories - including relationships between fathers and sons, female empowerment in the outdoor industry, overcoming life threatening injuries and conversations around the effects and impact climate change is having on the country as a whole - and ski industry specifically.
Showcasing the sport in various ways, interviews take place on sail boats, shorelines and mountain tops as we also celebrate the passion and deep rooted connection Icelanders hold for the natural environment.
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Cameron Ross HallDirectorThe Revelstoke Diaries
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Cameron Ross HallProducerThe Revelstoke Diaries
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Project Type:Documentary, Feature
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Genres:Skiing, Outdoors, Adventure, Human Interest, Travel, Lifestyle, Documentary
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Runtime:2 hours 14 minutes
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Completion Date:September 9, 2022
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Production Budget:10,000 GBP
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Country of Origin:United Kingdom
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Country of Filming:Iceland
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Language:English
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Shooting Format:Digital 4K
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Aspect Ratio:16:9
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Film Color:Color
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First-time Filmmaker:No
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Student Project:No
I'm an adventurer, filmmaker and photographer, originally from Cumbria in Northern England.
After graduating from the University of Birmingham in 2005 with a degree in Media, Culture & Society, I became a qualified ski instructor; going on to teach in resorts in Austria, Canada, Dubai, Italy and New Zealand.
In 2008 I traded in my skis to work for a top 20 UK independent PR agency in London, where I was based for 8.5 years before founding my own media and events business Holmlands in 2016.
Holmlands combines my passion for adventure, with my experience working in the media - helping to raise the profile of brands and athletes through providing effective media solutions including public relations, video production, photography, social media management and media training services.
The first thing I ever did with Holmlands was host a ski film screening in London - and having since held more than 40 ski film premieres in the UK, Europe and North America for major international production companies - there was a natural progression for Holmlands to start producing our own narrative content in the outdoor adventure space; which I direct, film, edit and produce - working both independently and in collaboration with others.
My personal journey in photography started by picking up my parents point and shoot camera on family holidays when I was small, and as a teenager, I would spend my lunch breaks developing my own photographs in the dark room at school.
Through my media work, I have directed numerous shoots for a wide variety of client projects over the years and began to re-discover my passion for being behind the lens in the new digital age.
I feel most at home in cold, harsh mountain environments; and together with my skis, my camera has been a vehicle for me to express my creativity, explore the world and meet some wonderful people along the way.
We have two versions of the film available - a Director's Cut at 2 hours 14 minutes and a theatrical cut at 1 hour 48 minutes.
We also have a wealth of high resolution photography and broll from the project which can be made available to festival organisers.