Eligible to participate are creatives, companies, and agencies that have produced audiovisual content using AI-powered tools. Submissions must be predominantly AI-generated. Each submission must be a standalone work, not an entire campaign. Examples include AI-generated advertisements, music video clips, short fictional stories, or artistic contributions.
The person submitting a work confirms that they hold all necessary rights for the publication and use of the submitted material and that no copyright violations arise from its use. If the submitted work is nominated or awarded, the participant agrees that it may be published as part of the award ceremony and on the AMA Award website (ai-media.award.com) as well as SSIA Smile Swiss Influence Award (swissinfluence.ch).
Award Categories
Each category grants one award: an international prize and the special category Swiss AI Content Creator, which honors a work created by a participant residing in Switzerland. This structure aims to recognize both global excellence and regional creativity.
The following categories represent key areas of the advertising and creative industry in which AI-generated productions can be submitted:
AI Advertising (AI-supported commercials or social clips)
AI Animation (Cartoons, mangas, animated stories)
AI Art (AI works with artistic aspirations)
AI Fashion (AI runways, fashion editorials, etc.)
AI Music Clip (AI-supported music videos)
AI Narration (AI-based short films and story formats)
Evaluation & Public Vote
The evaluation is based on a combination of expert jury review and community voting:
Preselection by the organizer: An internal team reviews all entries and compiles a shortlist.
Jury evaluation: A panel of experts in AI, advertising, and design evaluates the shortlist according to defined criteria.
Public vote: Selected categories are also decided by online community voting.
Final decision: The jury makes the final decision in a joint session and selects the winners.
Winners will be announced during an official awards ceremony held as part of the AMA Award Event, taking place in October 17th at THE HALL in Dübendorf, Switzerland, and will receive a platform for international presentation of their work.
4. Submission & Participation Process
How can I submit my work?
Motion Content entries must be submitted via the AMA FilmFreeway platform. This requires a free FilmFreeway account.
Accepted file formats:
16:9 aspect ratio
(4K): 3,840 × 2,160
(QHD): 2,560 × 1,440
(HD): 1,920 × 1,080
.MOV or .MP4
Maximum file size: 2 GB
Maximum duration: 5 minutes
Can I submit a series of works?
No, each submission must be a standalone piece.
How will I know if my work is nominated?
Participants will be notified by email and published on the official award website.
Award Ceremony & Networking
The award ceremony is part of a high-profile industry event held each October at THE HALL in Dübendorf, Switzerland, and offers exclusive networking opportunities with leading professionals from the film, advertising, media, and AI technology sectors.
Fees
Each submission is subject to a processing fee of 50 CHF, which will not be refunded in the event of a withdrawal or deletion of the submission.
The AMA – AI Media Award positions AI as a central tool in modern AI content creation and sets new benchmarks for the industry. By incorporating community voting, the award invites public participation in recognizing outstanding AI-driven work.
