With a degree in Hotel Management and early forays into the food industry, Simon was destined for a career in hospitality. However, his creative passions and love of photography triggered a change in direction that would lead to the broadcast industry and the world of film trailers.

Quickly recognised as a creative force with an affinity for image-making he was given the opportunity to direct. This proved transformative for his career and a future that would see him become a multi award-winning director of commercials.

In 2022 he completed his debut feature documentary about a quadruple amputee, who attempts to climb Ethiopia’s highest mountain using the world’s first off-road, solar-powered, hand cycle. Winning Best Feature Documentary at its World Premiere at the London Independent Film Festival in 2023, the film has gone on to win at festivals around the world.

Most recently, he completed a mesmerising documentary short, ‘We Are All Artists’, that will be released later this year.