Rob Alicea is a filmmaker and actor from Queens, NY. Best known for creating and starring in comedy series Adulthood (2017 HBO New York Latino Film Festival), it was his genre turn with supernatural thriller The Hat Man that established Rob as a terrifying new voice in horror. In December 2024, Rob made his long-awaited feature directorial debut with A.I. Thriller Serena.

As Co-Founder of both Leaving Normal Productions and non-profit organization Latinos In Film + Entertainment (L.I.F.E.), Rob is committed to telling bold stories that amplify fresh perspectives and diverse voices in film and television.