He was born in Recife, the capital of Pernambuco state, a culturally rich and diverse place with notable contributions to music, cinema, literature, politics, technology, science, and more. In 2019, he founded LAMV Awards - with the mission of supporting independent musicians and filmmakers with diverse backgrounds, an integral aspect of the Los Angeles culture. With a decade of experience in the entertainment industry in Brazil and the United States, Netrola has honed his skills as a songwriter, singer, actor, writer, and producer, creating a unique blend of talents and expertise. He is also a devoted father.