The Director left Saudi Arabia when he was 17 years to go live in Europe. He did an MBA and later received a Graduate degree in Law from the UK to pursue the “Saudi Dream” which included working for his Fathers flourishing Law Practice. He discovered his dedication to the arts after working in both Law and Business, trying to make the pieces fit together he started his own startup company in media which lead to his realization the deficit that exists in the arts his home Country.
Art can be many things, he found it in telling stories, symbolism and forming concepts that can spark inspiration and energize others to live better fuller lives.

The ban on Cinemas in Saudi was lifted starting 2018, the director want to be part of the social movement by taking this movie around the country to elementary and middle school students to show the new generation that the art of cinema storytelling is viable option and that art and expression within them should be celebrated and to be true to the voice inside them and be themselves.