John Rey Malto is a renowned Filipino talent manager, songwriter, and social media personality, born on October 22, 1991, in Manila, Philippines. His journey toward excellence began in academia. He earned a Bachelor of Arts in Political Science and further pursued education-related credits from Don Mariano Marcos Memorial State University in San Fernando City, La Union. His passion for learning led him to complete vocational courses in Photography at Lorma Colleges and Event Management Services at Our Lady of Guadalupe. He also pursued a Master's Degree in Master of Development Administration with a focus on Public Administration, though he did not complete the program.

Starting from humble beginnings as a service crew in fast food chains, John Rey's story is one of determination and ambition. It serves as a powerful reminder of how perseverance and passion can propel someone to success, even in the competitive world of Philippine showbiz.

His six-year tenure as a freelance writer, researcher, and talent coordinator set the stage for his eventual entry into the entertainment industry. John Rey found his calling while managing aspiring showbiz talents, many of whom participated in singing contests, TV game shows, and film productions. However, his breakthrough came in 2017 when he began managing models and beauty queens. This role not only gave him a deeper insight into the entertainment industry but also allowed him to share his expertise with rising stars.

By 2018, John Rey had earned enough recognition and experience to be appointed as one of the directors of the International Modeling Competition in the Philippines, further solidifying his position in the industry.

In 2019, John Rey was honored at a film lecture during a basic theater acting workshop in the Cordillera Administrative Region, organized by the Department of Education in Bangued Abra. He was recognized for his expertise in photography and his willingness to share his skills with others.

Despite the challenges posed by the COVID-19 pandemic in 2020, John Rey continued to manage his talents and expanded his role in advertising to sustain his career.

In the following years, John Rey's reputation continued to grow. In 2021, he received the Golden Star Award for his "Outstanding Contribution to the Entertainment Industry and Selfless Public Service" from ATC International. The following year, on October 8, 2022, he was named "Most Outstanding Talent Manager and Inspiring Artist Management of the Year" at the Manila Grand Opera Hotel & Casino by the Alliance of Hospitality and Tourism Movers of the Philippines.

In January 2023, John Rey Malto worked on two major international films, Spring in Prague and The Mariana's Web. In Spring in Prague, he served as the casting director and talent manager, while The Mariana's Web saw him as part of the casting department. Both films showcased his versatility and expanding influence in the entertainment industry.

On December 10, 2023, John Rey was awarded "Asia's Most Outstanding Talent Manager of the Year" at the 1st MMTV Asia's Golden Eagle Achievement Awards, recognizing his impact in inspiring aspiring artists across Asia.

In addition to his work in talent management, John Rey honed his skills as an Assistant Director under award-winning directors Arvin Belarmino, August Lyle Espino, and Kyla Romero. He also attended a Songwriting Masterclass, where he networked with renowned songwriter Jimmy Borja.

One of his notable accomplishments includes writing the song Pangako Mo by Joice Espinoza, which garnered 1.2 million views on Facebook. On September 30, 2024, the song was awarded a Silver Medal by the Global Music Awards for "Original Score/Soundtrack for Film and Television." The musical arrangement was done by Adonis Arcilla, with vocals and guitars recorded by Marvin Querido, and the track mixed and mastered by Angee Rozul.

John Rey has played a pivotal role in Joice Espinoza's success, mentoring her to victory as the Daily Winner of ABS-CBN's It's Showtime - Tawag Ng Tanghalan in 2023. In 2024, she also participated in TiktoClock - Tanghalan Ng Kampeon on GMA Network.

On June 29, 2024, John Rey was named "Outstanding Showbiz Personality of the Year" at the Asia's Triumphant Awards at Camelot Hotel in Quezon City. He also received recognition from Top Model Philippines on October 13, 2024, as a "Recognized Contributor Writer in the Showbiz World" and a talent manager.

Beyond his personal success, John Rey's primary goal as a talent manager is to discover and nurture hidden talents. His message to the younger generation is clear: prioritize education, remain dedicated to your passions, and never give up on your dreams, regardless of your circumstances.

Today, John Rey is regarded as one of the leading talent managers in the Philippine entertainment industry.