AFCM is AFRIFF’s inaugural market, transforming West Africa’s leading film festival into a fully-fledged content marketplace. It brings together filmmakers, distributors, investors, buyers, and policymakers to showcase African content, foster co-productions, and drive commercial partnerships. With Nollywood’s influence and Nigeria’s market growth, AFCM is strategically positioned at the heart of African content innovation and is a milestone for African cinema. As AFRIFF’s inaugural marketplace, AFCM establishes a dedicated commercial and collaboration platform for filmmakers, investors, distributors, and industry professionals across Africa and its global diaspora. Designed to support content licensing, co-productions, and industry expansion, AFCM integrates curated showcases, pitch sessions, exhibitions, and networking forums. Supported by the Nigerian government, motivated by industry leaders like Dennis Ruh (Formerly of the European Film Market), AFCM aims to elevate African stories onto the global cinematic and digital stage.

Awards & Prizes

AFCM seeks to connect its stakeholders to opportunities for Production Funding, Co-production deals, Distribution Deals etc. Hence, selected projects will receive

/ Access to the AFCM Market Pavilion
/ Meetings with distributors, investors, and buyers
/ A project listing in the AFCM Catalogue
/ Access to industry networking events and panels

Rules & Terms

WHAT WE ARE LOOKING FOR
The AFRIFF Film & Content Market (AFCM) welcomes submissions of film and television projects at any stage of development, from concept to completed works, that are seeking:

Sales and distribution
Financing or co-production
Festival placement or market exposure
International partnerships

We accept a wide range of genres and formats, including:

/ Feature films (narrative or documentary)
/ Short films
/ Series (scripted or unscripted)
/ Animation projects
/ XR/VR/Immersive experiences
/ African diaspora, African-themed, or globally relevant stories

Projects should be market-ready (with pitch materials, visuals, decks, trailers, or screeners). Submissions are not intended for competition, but rather for industry exposure and market access.

TYPES DE PROJETS RECHERCHÉS
Le Marché du Film et du Contenu d’AFRIFF (AFCM) accepte les projets audiovisuels à tous les stades de développement, qu’ils soient :

En recherche de financement ou coproduction

En quête de distributeurs ou d’acheteurs

En recherche d’exposition à des festivals

À la recherche de partenaires internationaux

Types de formats acceptés :

/ Longs métrages (fiction ou documentaire)
/ Courts métrages
/ Séries (fiction ou documentaire)
/ Animation
/ Projets immersifs (XR/VR)
/ Projets en lien avec l’Afrique ou sa diaspora

ELIGIBILITY CRITERIA
Projects must have a producer, creator, or rights holder associated with them.

Submissions may be in any language, but English or French subtitles are required if the original language is not English or French.

For in-development projects, you must submit a pitch deck, treatment, or project dossier.

Completed films must be seeking distribution, sales, or new markets.

We welcome submissions from Africa, the diaspora, and international partners collaborating with African talent.

CRITÈRES D’ÉLIGIBILITÉ
Le projet doit avoir un producteur ou un ayant-droit identifié.

Tous les projets doivent avoir des sous-titres en anglais ou français si la langue originale est différente.

Les projets en développement doivent fournir un dossier de présentation ou traitement.

Les films terminés doivent être en recherche de distribution.

Les candidatures peuvent venir d’Afrique, de la diaspora ou de partenaires internationaux travaillant avec des talents africains.

REQUIRED MATERIALS
All submissions must include:

/ A completed FilmFreeway submission form
/ A project synopsis (100–300 words)
/ A trailer, teaser, or full screener (if applicable)
/ A pitch deck, treatment, or supporting materials (PDF)
/ Bios of key creatives (writer, director, producer)
/ Contact email and phone number for the project’s lead representative

DOCUMENTS OBLIGATOIRES

/ Formulaire de soumission FilmFreeway complété
/ Synopsis du projet (100–300 mots)
/ Bande-annonce ou screener (si disponible)
/ Dossier de présentation ou pitch deck (PDF)
/ Biographies des créatifs principaux
/ Coordonnées de contact du représentant du projet

SELECTION PROCESS
Submissions will be reviewed by AFCM’s Industry Programme team. Selected projects will receive:

/ Access to the AFCM Market Pavilion
/ Meetings with distributors, investors, and buyers
/ A project listing in the AFCM Catalogue
/ Access to industry networking events and panels

Please note: AFCM is a curated market. Not all submissions will be selected.

PROCESSUS DE SÉLECTION
Les projets sont examinés par le comité de programmation de l’AFCM. Les projets sélectionnés bénéficieront de :

/ Accès au Pavillon du Marché
/ Rencontres professionnelles avec acheteurs et investisseurs
/ Référencement dans le catalogue officiel de l’AFCM
/ Accès aux événements et panels professionnels

Veuillez noter : L’AFCM est un marché sur sélection.

TERMS & CONDITIONS
By submitting to AFCM, you confirm you are the legal rights holder of the work.

You permit AFCM to use submitted materials (title, trailer, stills, synopsis) for promotional purposes.

Submission does not guarantee selection.

Selected participants must confirm attendance by October 25, 2025.

AFCM does not pay screening or presentation fees for selected market projects.

CONDITIONS GÉNÉRALES
En soumettant votre projet, vous certifiez en détenir les droits.

Vous autorisez l’AFCM à utiliser les éléments envoyés à des fins promotionnelles.

La soumission ne garantit pas la sélection.

Les projets sélectionnés devront confirmer leur présence avant le 25 octobre 2025.

L’AFCM ne verse pas de droits de présentation ou de projection pour les projets sélectionnés.