Udo Flohr holds an M.A. in Linguistics and Psychology and studied directing at filmArche Berlin, Medienakademie Wetzlar, Adrienne Weiss' School NYC, Baltimore Film Factory. "Effigy – Poison and the City" is his first feature. As a science and technology journalist, he previously worked for TV and radio, and wrote for Der Spiegel, Byte magazine, then 15 years at MIT Technology Review.