TARABA HUMAN RIGHTS INTERNATIONAL FILM FESTIVAL (TAHRIFF)
INTRODUCTION
The Taraba Human Rights International Film Festival (TAHRIFF) is an innovative platform dedicated to using the power of film to advocate for human rights, celebrate cultural heritage, and foster meaningful dialogue on social issues. This maiden edition will take place from September 24th–28th, 2025, in Jalingo, Taraba State, and aims to engage diverse audiences through inspiring film screenings, discussions, and workshops.
Movies that Matter (MtM) Partnership: TAHRIFF has been greatly enriched by the expertise and support of Movies that Matter, whose commitment to advancing human rights through cinema has inspired and informed the development of this festival. Their invaluable contributions have helped shape our vision of leveraging film to foster dialogue and drive social impact.
RIFF’s Strategic Role: The Rock International Film Festival (RIFF) has played an integral role in the creation and development of TAHRIFF, serving as a strategic partner, mentor, and consultant in shaping the festival's structure and programming. With RIFF’s guidance, TAHRIFF is poised to emerge as a leading platform for advocating human rights and empowering communities through cinema.
OBJECTIVES
TAHRIFF seeks to:
* Raise Awareness: Use films as a medium to educate and create awareness about human rights and cultural values.
* Promote Dialogue: Facilitate discussions on pressing social issues with the participation of diverse stakeholders.
* Empower Communities: Offer training and resources to young creators and filmmakers to amplify their voices.
* Celebrate Culture: Showcase and preserve the cultural heritage of Taraba and Nigeria.
PROGRAM HIGHLIGHTS
* Film Screenings: High-quality local and international films addressing human rights, culture, and social issues.
* Workshops and Training: Capacity-building sessions for filmmakers and content creators.
* Panel Discussions: Engaging conversations with human rights advocates, filmmakers, and community leaders.
* Cultural Performances: Dance, drama, and music showcasing the rich heritage of Taraba State.
* Youth Engagement: Outreach programs for secondary schools to foster early awareness of human rights issues.
PROMOTION & COMMUNICATION STRATEGY
Our promotion plan will run from July to September 2025, targeting diverse audiences using the following methods:
* Social Media Campaigns: Engaging content, including short videos, graphics, and testimonials, across platforms.
* Traditional Media: Collaborations with local radio and TV stations such as TV Taraba, Haskey TV, Frontline TV, Shinmo FM, Rock FM, and Unity FM to reach older audiences and stakeholders.
* Print Media and Outdoor Advertising: Posters, flyers, and banners placed in strategic locations like restaurants, banks, and other public spaces.
* Celebrity Endorsements: Influencers, actors, and local filmmakers promoting TAHRIFF through jingles and video skits.
* Institutional Collaborations: Partnerships with departments of film, mass communication, and theatre arts at tertiary institutions to boost awareness.
PARTNERSHIPS
We are collaborating with key organizations, including the National Human Rights Commission, State Government, Educational Institutions and other civil society organizations, to strengthen the festival's impact. This collaboration will provide financial and logistical support and ensure diverse participation in the event.
RISKS & MITIGATION
* Erratic Power Supply: Provision of standby generators and solar backup.
* Lack of High-End Equipment: Hiring professional screening equipment to ensure smooth operations.
* Security Concerns: Collaboration with local police and private security to guarantee safety.
* Financial Constraints: Actively pursuing grants, sponsorships, and donations.
* Low Attendance: Enhanced publicity, free tickets for students, and high-quality content to attract a wide audience.
EXPECTED OUTCOMES
The success of TAHRIFF will be measured through:
* Attendance: High turnout from diverse demographics, including students, civil servants, and corporate entities.
* Engagement: Active participation in workshops, discussions, and other events.
* Media Coverage: Extensive local and national media attention.
* Feedback: Surveys and post-event interviews to assess participant satisfaction and gather insights for future editions.
SPONSORSHIP BENEFITS
By sponsoring TAHRIFF, your organization will receive:
* Exclusive Branding: Prominent placement on all marketing materials and media.
* Naming Rights: Opportunities to sponsor specific films or festival programs.
* VIP Access: Priority attendance at all festival events.
* Media Recognition: Featured mentions on radio, TV, and social media platforms.
* Community Impact: Recognition as a partner in promoting human rights and cultural preservation.
FUTURE PLANS
TAHRIFF aims to grow into a sustainable platform with annual editions and year-round initiatives, such as:
* Inter-Schools Cultural Competitions (May 2025)
* Videography/Photography Training for Content Creators (February 2025)
* Human Rights and Heritage School Tours & Webinar (March–April 2025)
* Visionary Village Leadership Workshops (June 2025)
* Creative Competitions on Digital Rights (June–July 2025)
TEAM TAHRIFF
Our team comprises experienced professionals and consultants from diverse fields, including media, law, engineering, and events management. With a shared commitment to excellence, the team is dedicated to delivering a world-class festival.
LEADERSHIP
1. Mr. Moses V. Samuel – Festival Director
2. Miracle-Maria Ehi Ejembi – Programming Director
3. Dantani Useni Attahgani – Technical Director
4. Ama Barry Agbu – Events Manager
5. Faridah Abdulsalam – PR/Communications Manager
6. Amachundi Magaji – Media/Content Manager
7. Bitrus Isaac Danladi - Hospitality
8. God's Favor Bankwe - Admin
9. Nnyewe Akante - PC
CONCLUSION
The maiden edition of TAHRIFF presents a unique opportunity for your organization to align with a forward-thinking initiative that combines advocacy, creativity, and cultural celebration. Your support will not only ensure the success of this inaugural event but also position your organization as a champion of human rights and social development in Nigeria and beyond.
For sponsorship inquiries and further details, please contact:
Mr. Moses V. Samuel
Festival Director
+234802 727 0365
mail to:kpsams7@gmail.com
Thank you for considering this partnership opportunity. Together, we can make a meaningful impact.