Former M&C Saatchi Shanghai Head of TV and In-House Director from 2010 to 2019. Founder of 38pro Film Ltd., in 2020 as Writer-Director until now.
With over 20 years of experience within the market in Japan and China for both international, local clients for, experiences to include working with celebrities across the globe such as Cindy Crawford, Nicole Kidman, Karlie Kloss, Alessandra Ambrosio, Manny Pacquiao, Kimura Takuya, Maggie Cheung, Gao Yuen Yuen, Yang Mi, Zhou Xun, Zhang Zi Yi, Hu Ge and so forth.
As in TV Commercial projects: AEGON THTF Insurances, American Standard, ANTA Sports Products Limited, Ballantine's, Clé de Peau Beauté, Estee Lauder, FILORGA, Lancôme, Lenovo, Microsoft, Panasonic, Piaget, Platinum Guild International (PGI International), Shiseido Tsubaki, Sony, UNIQLO, and more.
As in Short Film projects: Metempsychosis 2021, I'm Danning 2018, Find The Key 2017, River 2015, Mosquitoman 2014, and more.
In 2021, Sam adapted himself to the movie industry, targeting becoming a successful, recognized storyteller while projecting compelling visuals toward the audience with mind-blowing creative works of art to come.