Naked Sundays is a beauty brand created to make sun protection an easy and natural part of daily skincare and makeup routines. The brand focuses on SPF products that apply smoothly, avoid a white cast, and allow reapplication throughout the day without disrupting cosmetics or changing the appearance of the skin.
The company began when former TV News journalist Samantha Brett noticed that many colleagues spent long hours outdoors and later needed to have skin cancers removed. She realized that no SPF option paired comfortably with makeup while still offering dependable protection for long days in the sun.
Naked Sundays grew from this realization and developed into a first-of-its-kind SPF line created by women and supported by scientific research. The brand’s mission is to help reduce skin cancer rates for the next generation by offering sun protection that is practical, wearable, and simple to use every day.
The brand launched with the Hydrating Glow Face Mist, a formula that also worked as a makeup setting spray. It sold out within two weeks. Later that same year, the company debuted at Mecca in Australia with four products that sold out rapidly, with shoppers purchasing three months' worth of inventory in just 24 hours.
Naked Sundays continued to expand as more consumers searched for SPF that blended well with both skincare and makeup. Four years after launch, the brand remains a leader in the global SPF movement and has helped shape a category that brings sun protection, skincare, and makeup together in one routine.
Its products are now available at major beauty retailers and online. The brand can be found in more than 1000 Ulta Beauty stores in the United States, more than 1000 Shoppers Drug Mart stores in Canada, and at Sephora and Boots in the United Kingdom. Each year, the company releases about 10 new products to meet rising interest.
Naked Sundays formulates its SPF products by combining scientific innovation with plant-based skincare ingredients. These qualities help create smooth finishes that blend effortlessly into daily routines while offering adequate protection.
The collection includes a peptide foundation tint with strong consumer attention, a hydrating glow mist setting spray, water glow serum drops, a glow balm mineral stick in several blush shades, a bronzer, a hydrating moisturizer, and other cosmetics made with SPF. A fragrance line inspired by Summer is also part of the brand’s offerings.
The company remains committed to vegan and cruelty-free formulas while avoiding sulfates, GMOs, petrolatum, and synthetic colors. Many creams, serums, and lotions are fragrance-free, offering gentle options that still provide effective results for a variety of users.
Naked Sundays has earned recognition across the beauty industry, including a 2025 WWD Editors' Choice SPF Award for the CabanaClear Water Gel Serum SPF 50. The BeautyScreen SPF50 Peptide Foundation Tint was named the Best Skin Tint for acne-prone skin by Cosmopolitan in 2024. The brand also won the 2022 Mecca Beauty Innovation Award and was a finalist in the 2021 Beauty Design Awards. Customer reviews often highlight the Hydrating Glow Mist Setting Spray SPF for its convenience and the CabanaClear Water Gel Serum SPF50 for its lightweight texture and strong protection.
Naked Sundays supports charities focused on skin cancer prevention and awareness, promoting education, early detection, and the importance of daily SPF use as part of its ongoing mission to help protect future generations.
