From the vibrant heart of Italy to the serene landscapes of Switzerland, in 2015, Matteo Rolfi embarked on a transformative journey that not only changed his surroundings but also ignited a newfound interest in the art of photography, despite having always breathed in art from birth within his family.

His photographic career began with a passion for outdoor activities and landscape photography, initially as a hobby. However, during the COVID-19 pandemic, when he was forced to remain at home, he had to redirect his creativity towards new horizons. During this period Matteo discovered and cultivated a true passion for still life and product photography, initially starting at home and later establishing a studio in Cham, Switzerland.

His work primarily focuses on Food & Drink, Cosmetics, liquids, and various product categories. He is engaged in both still and motion projects, shooting campaigns for well-known brands and producing short films.

His favorites: Coffee, Indigo Blue, the number 9, the sound of the piano (but also rock/indie music), chalisthenics, yoga and meditation.

WAY OF WORKING:

Photography and films are an ongoing learning experience for Matteo, a journey without a final destination, where the process itself is the ultimate goal. His style is influenced by pop art, characterized by vibrant colors, predominantly hard lighting, a graphic aesthetic, and at times, even a slightly nostalgic undertone. Matteo has a keen interest in capturing the textures of the subjects beneath his lens. He enhances their appearance through the use of both light and colors, occasionally injecting a touch of unexpected or whimsical flair into his work, reflecting his love for humor.