Kelada is a cultural practitioner in the Egyptian cultural sector since 2010, a P.h.D. candidate at the department of Anthropology and an MA Student in the department of Modern Culture and Media at Brown University - U.S.A. Her Ph.D. project focuses on the political and economic infrastructures of the film and media industry in Egypt through an ethnographic tracing of the livelihoods of media’s technical workers. In 2017, she attended the NIA-Ethnofest Summer School of Visual Ethnography of Cityscapes where she was rained in theories and methods of visual anthropology. In 2018, she received the Mellon Graduate Fellowship in Collaborative Humanities. Kelada completed a BA in English Literature at Cairo University in 2011, and MA in Anthropology and Sociology at the American University in Cairo 2014. Her academic work is deeply intertwined and fueled by her life and work as a cultural practitioner, as she works to find ways of conjoining academic knowledge with vernacular knowledge, specially through artistic collectives.