Based in the United States with roots in Canada, The Principal Collective has spent the past 15 years connecting audiences with stories of their neighborhoods, communities, and world. Behind the data, facts, and figures, are stories that entertain and inspire action. Producing videos, documentaries, public spectacle celebrations, events, as well as intimate stage and recording studio projects, The Principal Collective has collaborated with organizations, foundations, municipalities, government agencies, in the United States and Canada. Founder/CEO Louise Fagan's commitment to sharing women's stories was featured in O the Oprah Magazine. Amplifying voices by sharing the untold stories. Creating the space for extraordinary conversations. The Story takes Center Stage.

Louise has built her career as a producer and director of stories, with productions throughout Canada and the US, including Off Broadway in New York City and at the National Museum of Women in the Arts in Washington DC; in the recording studio with full orchestras as well as solo artists, and through short form video and film. A large part of her professional life has been in amplifying women’s stories, and in recognition of this, Louise’s work was featured in a multi-page spread in Oprah Magazine. Louise was the Producer/Director of the Opening & Closing Ceremonies of the Canada Games; the Torch Run for the Vancouver Olympics; and, one of her short films was chosen as a Top 30 selection in the worldwide online Triggerstreet film festival.
Since the pandemic, Louise’s work has been focused on amplifying the extraordinary work of foundations, nonprofits, and educational institutions in South Carolina. Louise has a knack for creating regional based projects that resonate with the community while also bringing national recognition to the subject matter. Her project Photovoice, which she produced by partnering with the Spartanburg Regional Foundation and the Chapman Cultural Center, was recently featured at two national conferences, as an example of Innovation, by the Department of Human and Health Services, in Washington DC, and Baltimore Maryland.
Louise is currently focusing on video and film work, including a 2nd documentary, Miss Perry Will Speak, and numerous short form videos that bring personal lived experiences to a universal audience.