In 1991, Haruo Inoue started his career by directing a short film titled "An Expressed Messenger and a Wandering Samurai", a samurai period drama modeled after Steven Spielberg`s "Duel", which was invited at Yubari International Fantastic Adventure Film Festival 1991. Through the subsequent years, Haruo Inoue wrote and directed numerous TV documentaries and dramas, such as "Impala and Lion" and "Cinderella Rings Twice", along with several music videos and commercial films.
Haruo Inoue has received several awards from All Japan Radio & Television Commercial Confederation and Japan Advertisers Association Inc. for many of his projects.
In 2005, Haruo Inoue triggered a cutting edge phenomena of short films distributed through collaboration with cellular phone company, au, to achieve theatrical release, with films such as "Tameiki no Riyu" and "Bird Call" starting top fashion models.
In 2006, Haruo Inoue continued to break new ground with another collaborative project, this time with EPIC Records Japan, with EPIC Records Japan's first promotional movie series as a recording studio called Cinemusica. He released films such as "Cherry Pie", "Tokyo no uso", "White Mexico", and "Onpu to Konbu (The musical note and the seaweed)" as a part of Cinemusica series, by featuring EPIC Records Japan's artists with MTV Japan in partnership.
In January 2008, all of Haruo Inoue's filmes, along with Cinemusica series, were featured in Shibuya boxx film festival in Tokyo and lala Yokohama movie festival. In September 2008, "Onpu to Konbu", His cinematic treatment of Asperger Syndrome, was invited to The 2nd Chungmuro International Film Festival in Seoul, Korea.
Haruo Inoue's interest in making the co-project movies with International film creators has led him to establish a NPO and A general incorporated association Peace Cuisine Film Initiative, in order to assist re-construction of movie-culture in Afghanistan. Through them, He has been holding annual Afghanistan movie festival in Tokyo since 2005, and has been organizing to make feature films with Afghanistan's film makers, such as "Kabul Triangle" by students of Department of Arts in Kabul University, and "The Roots" by Eng. Latif, CEO of Afghan Film, while inviting several creators of Japanese TV commercial industry as collaborators.