Greg Roth (Director / Writer & Executive Producer) Greg is best known as the founder and Creative Director of the local music website Seattle Music Insider. His curiosity about the complexity of the human condition as it relates to art and music, along with a passion for storytelling, is what drove Greg to photograph and interview award winning local and national music artists. Documentary filmmaking is the next logical chapter in Greg’s cumulative creative process.

Greg was raised in a musical family, and, like his brothers John and Robert, played in various bands, as well as writing and producing his own projects. Greg’s love of music was sparked to life by his mother Judy. Some of his most vivid memories are of accompanying his mom to the record store, where she would pick up the latest Dylan or Simon and Garfunkel record. Greg lost his mother to cancer at the age of 11. His mother, Judy, was only 31.

Greg retired from performing several years ago and has turned his passion to focus on one of his favorite sports, cycling. Greg has been riding for the past few years and credits cycling for jump starting a personal transformation and helping him rediscover his inner athlete.

In 2016 Greg participated in his first Fred Hutch Obliteride, a cycling event that raises money for cutting edge cancer research. He rode to honor his mother Judy. The following year he built a team and rode for his mom and two other special mothers who have battled or were currently battling cancer who remind him of his own mother and touched his heart. In 2025, Greg will participate in his 10th Fred Hutch Obliteride.

We Ride Why is Greg’s first foray into documentary filmmaking. The project encompasses Greg’s passions for cycling and music and utilizes them in order to share a much more important message: the importance of life, love, compassion and healing.