FRAME is a curatorial film label.
We exist because most films don’t fail, they disappear.
Traditional festivals screen work and move on.
FRAME releases films to the public the same way record labels release albums: selectively, intentionally, and with purpose.
We operate through Editions. These highly selective releases, allow each filmmaker and film to be premiered, showcased and promoted far beyond a screening window.
Each film is treated as a release, not a time slot. This means thoughtful presentation through social media promotion, editorials , live events, and continued circulation on our website/streaming service.
If a film is selected by FRAME, we commit to actively putting it in front of an audience.