With the name Illusive Eye the optical process by which animation occurs in our brain by generating movement from the illusion produced by the rapid exposure to images in sequence is evoked. Animation offers the construction of credible universes, capable of freeing us from the limits of immediate reality.
With the coming of current communication technologies, animation has gained even more ground than it had in Film, Didactics and Videogames. Now, with the internet and the power of cell phones, mobile applications and the interconnection of devices and institutions with the network, animation has become an essential part of the language of interaction between the user and the world.
This audiovisual language has extended its discursive horizons as far as the human imagination reaches, and technically its evolution has allowed it to overcome reality by opening a fantastic vortex that provides immersive experiences and high doses of empathy as well as tons of fans of all ages and throughout the world, developing any theme with great aesthetic contributions and various levels of depth.
In honor of this abyss of creativity and as an invitation to immerse ourselves in it, this meeting space has been created for creators, scholars and amateurs. Looking to show not only its strength in the current film narrative but the presence of other types of speeches built on this means of visual expression: GIFs, memes, stickers, emoticons, headers, symbols for social networks, interface elements, banners, promotions , and any type of element generated from the illusion of an eye.
Con el nombre Ojo Iluso se evoca al proceso óptico por el cual la animación ocurre en nuestro cerebro al generar movimiento a partir de la ilusión producida por la rapidez de exposición a imágenes en secuencia. La Animación ofrece la construcción de universos creíbles, verosímiles, capaces de liberarnos de los límites de la realidad inmediata.
Con la llegada de las tecnologías de comunicación actuales, la animación ha ganado aún más terreno que lo que había avanzado en el Cine, la Didáctica y los Videojuegos. Ahora, con la internet y el poder de los celulares, las aplicaciones móviles y la interconexión de aparatos e instituciones con la red, la animación se ha vuelto parte esencial del lenguaje de interacción entre el usuario y el mundo.
Este lenguaje audiovisual ha extendido sus horizontes discursivos hasta donde la imaginación humana alcanza, y técnicamente su evolución le ha permitido superar la realidad abriendo un vórtice fantástico que brinda experiencias inmersivas y altas dosis de empatía así como toneladas de fansde todas las edades y en todo el mundo, desarrollando cualquier temática con grandes aportes estéticos y diversos niveles de profundidad.
En honor a este abismo de creatividad y como unainvitación a sumergirnos en él, se ha creado este espacio de encuentro para creadores, estudiosos y aficionados. Buscando mostrar no solo su fuerza en lanarrativa cinematográfica actual sino la presencia de otro tipo de discursos construidos en este medio de expresión visual: los GIFs, memes, stickers, emoticones, headers, símbolos para redes sociales, elementos de interfaz, banners, promociones, y cualquier tipo de elemento generado a partir de la ilusión de un ojo.
CATEGORIES
1. Animated short film: Refers to narrative works, whose objective is the entertainment or cultural fabrication of a narrative message.
2. Advertising or Promotional Animation: Any animated material (or that contains animation as part of its composition) in which promotion is made to an event or direct advertising to a product or service.
3. Infographic, instructional or didactic animation: All animation for didactic, educational, instructional, infographic, signage or informational purposes, that are fully animated or that make use of animation as a complementary language / enhancer of speech / audiovisual message.
4. Animated intro / outro: Animated, final or initial titles of an audiovisual product of any genre, format or platform (short film, series, feature film, cinema, television, videogame, mobile app, etc.), even if it does not contain animation.
5. Animated Music Clip: All animated work developed specifically for a piece of music.
6. Animated Video Art: All animation work whose technical and discursive elaboration responds to inquiries and aesthetic intentions.
7. Animation for social networks: The coexistence of GIFs, stickers, emoticons, and any symbol that has changes over time to be considered an animation, and not a still image, developed only for use in the field of social networks is allowed and communication by applications of this type.
8. Animation for User Interfaces (UI) Applications, Videogames and / or Web Pages: Headers, lettering, gifs, navigation symbols, banners, character movements, and any animation element used in a digital environment, whether by an application , videogame or a web portal.
9. Animation of Logos or Visual Identity Marks
10. Animated Visual Effects (VFX): For both animated and real-action audiovisual products intervened or complemented with animation; be these in 2D or 3D, and in any technique and style.
11. Animated children's short film: Refers to narrative works, whose objective is the entertainment or cultural fabrication of a narrative message appropriate for children.
1.Mejor Cortometraje animado de ficción
2.Mejor animación publicitaria
3.Mejor Animación infográfica, instruccional o didáctica
4.Mejor Videoclip Musical animado
5.Mejor VideoArte animado
6.Mejor Animación para redes sociales
7.Mejor Animación para Interfaces de Usuario (UI) Aplicaciones, Videojuegos y/o Páginas Web
8.Mejor Animación de Logotipos o Marcas de Identidad Visual
9.Mejor Efectos Visuales Animados (VFX)
10.Mejor cortometraje Infantil
11.Mejor animación de creditos (intros/outros)
12. Mejor Cortometraje animado documental
13. Mejor serie animada
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Francisco Bell
September 2024 -
Gabriel Varela
August 2024 - July 2024
- July 2024
- June 2024
