I have 20 years of experience working across omni-channel content creation - advertising, digital and linear. The last 4-5 years of my experience have been heavily focused in AI/ML in the Virtual Product Placement space, leading teams at Amazon and Mirriad.

Prior to this my background in filmmaking was at the Northern Film School in the UK.

My focus currently is on AI and emerging tech, helping augment a creative toolset as opposed to replacing it. Bringing experience in Production and Post to push these new tools to their limits.