Hailing from West Yorkshire, Craig started out his career as a portraits photographer before moving into documentary. The personal and intimate way in which e worked with his stills subjects translated into his documentary work, always seeking out an authentic voice when story telling. After life spent on a farm in Yorkshire he moved to London where he quickly found his feet in the world of commercials. His work focuses mainly on human stories, wether that be commercial or short form narrative. He’s drawn to stories with original characters, narratives which transpire emotion and connect on a human level.