ChristmasFest

OVERVIEW
Visit www.aChristmasFest.com for tickets and additional festival information.

The Altadena Gift Card Foundation (AGCF), a 501(c)3, presents our 2nd Annual Christmas Fest. A film festival and photography awards competition.

Our call for film entries is both local and around the world while our call for photographs is specific to uplifting the local stories that document the 2024 Christmas season and decor which remained throughout homes and neighborhoods following the Eaton Fire and Santa Ana winds.

BACKGROUND
Altadena is one of Los Angeles’ premier destinations during the Christmas season. It has been so for many generations. Our community is known for our historic Christmas Tree Lane, our community has celebrated the tradition of lighting the trees which line Santa Rosa Avenue, since the 1920s. Remarkably, the trees survived the Eaton Fire and Santa Ana winds of 2025 with minimal impact.

Our community is heavily rooted in Christmas and holiday traditions. For 56 years STATS Floral Supply, a store focused on Christmas decor and craft supplies was a staple in building family traditions for the holidays.

The Upper Hastings Ranch neighborhood lights which covers miles within the community goes back as far as 1951. Every year families come from miles around to walk and drive through the neighborhoods which share coordinated themes, from block to block.

The Pasadena Rose Parade is a time treasured tradition for millions around the world; enriching the holidays from our community since 1890.

Considering the devastating loss our more than 6,000 homes during the holiday season, AGCF was founded on March 25, 2025, by a 4th & 5th generation natives to both support households displaced by unforeseen circumstances and to grow our town’s Christmas traditions.

One of the most significant devastation in Altadena was the timing of the fire. Many kids and their families lost the Christmas gifts they had just received. Countless homes were left with Christmas trees and decorations in and around their home.

Our festival embraces the strength of the spirit of Christmas in our town through the generations, with an intention on magnify our holiday impact. Our celebration of the holidays defines us as a resilient community. It is our hope to remind our community we area still here and that you have a reason to return home.

INVITATION
Join us in growing the Christmas Spirit in our town in through the 2nd Annual ChristmasFest & Award Celebration of community artists.

We invite submissions from around the world to share your Christmas stories and traditions to help brighten our Altadena, Pasadena, Sierra Madre and South Pasadena community. Through still and moving images we look forward to giving a community who has lost so much a reason to come home, for Christmas, every Christmas.