Blanca de Frutos (Segovia, 1987) is a creative and strategic director of events based in Madrid.
She studied Architecture at ETSAM, where she discovered that, more than designing buildings, what truly moved her was creating emotional experiences at a smaller, more human scale.
Her work explores how spaces, narratives and design can shape how we feel. Ratvertising is her first experiment using AI as both a creative tool and a conceptual device to reflect on the industry she inhabits.