Benn Jae began at the Australian Conservatorium of Music with a Bachelor of Music. He then side-stepped into fashion with session styling for music celebrities such as Lindsay Lohan, Paula Abdul, M.I.A, Joe Manganiello and Cyndi Lauper. His love for fashion continued to grow and his stellar reputation took him to the fashion runways of New York, Paris, London, Milan and finally Los Angeles.
Working alongside world-renowned photographers like David LaChapelle and Patrick Demarchlier, Jae was inspired to explore fashion photography. His transition to stills photography was seamless. With such a cinematic feel to his fashion photography, it was only a matter of time before Jae was approached by Universal Music and asked to try his hand at directing – the area for which he’s now best-known. Jae moved back to his homeland of New Zealand, and has been a “go-to” director ever since.
Benn Jae has directed music videos for renowned Australian and New Zealand music-makers including Boy and Bear, Stan Walker, Matt Corby, Angus and Julia Stone, Grinspoon, Guy Sebastian, Natalie Bassingthwaighte, Havana Brown, Marvin Priest, Gin Wigmore, Tim & Jean and Vera Blue. His meteoric rise to directing success within the music industry has come from his blending of music and fashion backgrounds, plus a solid understanding of the craft. Jae has also had a string of commercial success directing TVC's for advertising greats including Clemenger BBDO, Saatchi and Saatchi, AJF Partnership, McCann and BWM.
Benn Jae’s multi-disciplinary approach has certainly contributed to his success. His strong play on cinema is read across his imagery, and his unique crossover (film/stills platform) mark Jae as rising talent in the Australasian industry.