Alexander is a music video and commercial director born and raised in Orange County, California and is currently based in LA. He found his love for filmmaking from directing his first goofy short in freshman year high school.
His multimedia interests has driven his creative compass for as long as he could remember. Alexander's early love for video games, movies, and music taught him early on that art is beyond what is palpable. To him, art is what keeps us alive and in touch with our inner child.
Alexander believes in the importance of having a voice in everything you make, and equally believes that you should have fun in every step of the process. This mindset is reflected in his work; work that is inspired by his life lessons while maintained with a sense of levity.