After breaking into the industry as a freelancer, Aaron Welch realised a bold leap would be needed to purse his love of animation and storytelling. Since founding Red Bird Creative in 2011, Aaron’s drive has been to gain experience and knowledge with corporate work and looking out for creative endeavours. This has seen him work with Illuminart Productions on a number of unique projects that involve projecting animation onto a building’s façade. At the heart is storytelling that combines the audio and the visual which reflects history and culture. Thanks to meeting Dr Rina Fu, “MicroToons” resulted from a shared passion of building on their own story ideas and creating opportunity for emerging artists. “MicroToons” was debuted as part of National Science Week in 2021. Along with the ambition is to see “MicroToons” become a series, Aaron’s vision for Red Bird is to be a storytelling studio impacting audiences around the world.