Experiencing Interruptions?

TVC on Nike Believe

A girl all alone in midnight is walking on an empty road soon to find out that there are some trouble makers standing ahead waiting for her. Is she going to fall in some trouble? Will she be able to escape them? If yes then is she going to run away? or outsmart them by her wittiness?

  • Sohaib Ahmer
  • National Institute of Design, Ahmedabad
  • Monsoon Madhusudhan Das
    Key Cast
  • Gaurav Sinh Revar
    Key Cast
    "Smoking Guy"
  • Harsh Vedani
    Key Cast
  • Theertha Prakash
    Crew Members
  • Sudipta Kalita Sagar
    Crew Members
  • Priyanshi Priyadarshni
    Crew Members
  • Dashrat Dharmichand
    Crew Members
  • Project Type:
    Short, Student
  • Genres:
    TV Commercial, Advertisement, Psychological Thriller
  • Runtime:
    1 minute 35 seconds
  • Completion Date:
    May 16, 2023
  • Production Budget:
    36 USD
  • Country of Origin:
  • Country of Filming:
  • Language:
    English, Hindi
  • Shooting Format:
    Digital, 35mm, Sony
  • Film Color:
  • First-time Filmmaker:
  • Student Project:
    Yes - National Institute of Design, Ahmedabad
Director Biography - Sohaib Ahmer

Sohaib Ahmer is a master's film student at NID, Ahmedabad, with a background in CSE from Hyderabad. Driven by a passion for film making, he actively explores the cinematic realm, constantly seeking to deepen his understanding and skills. Additionally, Sohaib has a strong inclination towards Urdu poetry, both in writing and recitation.

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Director Statement

For this ad, I sought to break away from the typical advertising mold, steering clear of the usual music and transitions. Instead, I aimed to create a serious and impactful piece, akin to a brief scene that speaks volumes. The intent was to eschew traditional ad elements and deliver a message that resonates more deeply, inviting the audience to engage with the content on a more profound level.