embrace Julia & Jacobe
Inspired by collected needs of females affected by breast cancer, including needs of females living with different-sized breasts, one breast, or no breasts after a mastectomy, a speculative garment has been prototyped. This bra alternative is part of a larger research investigation that diversifies design processes by embracing the garment wearer as a stakeholder and an expert within a clothing design team.
The bra alternative concept opposes normative sizing charts based on body symmetry in responding to specific clothing needs and unique body topologies. It proposes expanding the understanding and interpretation of breast support structures and blending the gap between underwear and clothing. 3D knit processes and a modular approach to clothing design make designing for individual, physical and aesthetic needs accessible. Different bra alternative variations can be mass-customised from the base garment, which holds the sum of all collected needs.
This short video visualisation portrays Julia and Jacobe wearing several individualised versions of the bra alternative base garment.
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Laura KnoopsDirector
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Julia Lee GoodwinDirector
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JuliaKey Cast
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JacobeKey Cast
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Silke HofmannProducer
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Arnaud EleWriter
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Laura KnoopsWriter
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Laura KnoopsEditor
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Arnaud EleEditor
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Sonja HodzodeArt Direction
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Sonja HodzodeStyling
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Judith GölzerStyling
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ServuloMuha
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Noah KaechelinStyling Assistant
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Falk von der BeckeSet Designer
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Arnaud EleMusic
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Silke HofmannBra Alternative Design
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ProtoknitEngineered Knit
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Project Type:Student
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Runtime:29 seconds
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Completion Date:October 1, 2020
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Country of Origin:Germany
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Country of Filming:Germany
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Film Color:Color
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First-time Filmmaker:No
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Student Project:Yes - Royal College of Art
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London
United Kingdom
January 28, 2022
Official Selection
Laura Knoops is a French-Belgian-Swiss designer and creative director based between Berlin and Paris. Covering works in all areas of design within the cultural and commercial fields. Focusing on the music, fashion and art industries. Working across different media, disciplines, and industries, I always believed that design, as opposed to merely styling, requires a range of skills, interests, processes, and perspectives. I see myself as a designer, but also as a visual mediator and translator. I support a systemic approach, resulting from an ongoing back-and-forth between the creative process and the use of signs.
Julia Lee Goodwin currently resides in Berlin, Germany working as a fashion photographer.