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Yo, ellos (Me, them)

Yo, ellos is a fashion film that reveals how the act of dressing transforms into a form of storytelling. Clothing becomes a reflection of our inner selves, embodying the many personas we carry and merging style with the expression of our emotions and identity. Through six archetypes — Deception, Superficiality, Insecurity, Romanticism, Courage, and Stability — the film portrays fashion as both mask and mirror, giving shape to the hidden dimensions of the self.

  • Rosy Ramirez
    Director
  • Manuela Juan
    Director
  • Rosy Ramirez
    Writer
  • Manuela Juan
    Writer
  • Rosy Ramirez
    Cinematography and Editing
  • Rosy Ramirez
    Sound Design
    WP Store x Filson – Pitti Uomo 2025 - Sound Design
  • Manuela Juan
    Styling Direction
    Styling for Bon Calso Music Video "Héroe" (2025)
  • Anja Stroka
    Producer
  • Armando Aureliano Sauzullo
    Producer
  • Azul Alba
    Key Cast
  • Elea Baumgartner
    Key Cast
  • Stepan Keremetchi
    Key Cast
  • Alessandro Marcellino
    Key Cast
  • Hela Kenth
    Key Cast
  • Klara Hjalt
    Key Cast
  • Margherita Materassi
    Key Cast
  • Macarena Arias
    Voice
  • Emma Innocenti
    Assistance
  • Natalia Gasperin
    Assistance
  • Sergio Ghedin
    Assistance
  • María Elena Zecca
    Assistance
  • Isabella Valdez
    Featuring garments by designers:
  • Kyle Aleks
    Featuring garments by designers:
  • Jose Luis Alessandretti
    Featuring garments by designers:
  • Giacomo Raffaelli
    Special thanks to
  • Emiliano Zelada
    Special thanks to
  • Project Title (Original Language):
    Yo, ellos
  • Project Type:
    Experimental, Short, Student
  • Genres:
    Fashion Film, Art Film, Conceptual Narrative, Psychological, Experimental
  • Runtime:
    4 minutes 25 seconds
  • Completion Date:
    July 1, 2025
  • Production Budget:
    350 EUR
  • Country of Origin:
    Mexico, Spain
  • Country of Filming:
    Italy
  • Language:
    Spanish
  • Shooting Format:
    Digital
  • Aspect Ratio:
    16:9
  • Film Color:
    Color
  • First-time Filmmaker:
    Yes
  • Student Project:
    Yes - Istituto Marangoni Firenze
  • Digital Cinema Package:
    Unavailable
Director Biography - Rosy Ramirez, Manuela Juan

ROSY RAMIREZ

Rosy Ramirez (b. 2002, Hermosillo, Mexico) is a Florence-based multimedia artist and filmmaker whose practice explores identity, emotion, and the unseen layers of self through video, sound, and visual storytelling. Currently in her third year of Multimedia Arts at Istituto Marangoni Firenze, her work blends poetic aesthetics with conceptual depth, often balancing playfulness and sincerity. She was named Best Visual Artist of her generation at Tecnológico de Monterrey (2021) and has collaborated internationally on projects such as Stones (2025), a CalArts short film by Himari Chatani, where she created the full sound design, and the WP Store × Filson installation at Pitti Uomo 2025, where she led the immersive audio environment. In her fashion film Yo, ellos, she continues her exploration of sound and image as psychological and narrative languages, reflecting her interest in connecting inner worlds with visual form.

MANUELA JUAN

Manuela Juan (Madrid, 2003) is a stylist and creative director with an innovative vision and a forward-thinking approach to the fashion industry. A graduate in Styling and Creative Direction from Istituto Marangoni Firenze, her practice focuses on image production and editorials, where she blends creativity and technique to shape distinctive visual concepts. She has collaborated with brands such as Cartier, Isabel Marant, WP Store, Filson, and Fiorucci, and contributed backstage styling support at Milan Fashion Week with AVAVAV. Her independent projects include a self-published magazine showcased at Milano Unica, with additional work featured in Red Eye Magazine and NUEBO Magazine. Enthusiastic and committed to continuous evolution, Juan develops creative experiences that inspire and expand the possibilities of contemporary fashion.

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Director Statement

Yo, ellos explores how emotions influence not only the way we act, but also the way we dress. Fashion becomes a mirror of our inner world — a visual and conceptual response to our feelings, our surroundings, and to the present moment. It is not simply about what we wear, but why we wear it, and how our emotional state silently guides those choices.

The narrative follows a protagonist who represents the conscious self, while the surrounding characters embody the diverse emotions that inhabit her. Each state is personified through a distinct persona, expressed through style, gesture, and aesthetic codes. They are not separate identities, but interconnected facets of who she is.

Sound was as central for us as the visuals. We approached it not as background but as emotional texture — marking transitions between archetypes and echoing the protagonist’s inner dialogue. Silences, shifts in rhythm, and subtle layers heighten the psychological atmosphere, allowing the audience to not only see but also feel the interplay of these inner states.

The space — a circle of chairs resembling a group therapy session — serves as a metaphor for the mind. It reflects how emotions exist in dialogue: confronting, supporting, or silencing one another. This interplay reveals that emotions are not isolated but interdependent. In this film, fashion becomes both a narrative device and a psychological language, where clothing choices act as emotional expressions.

- Rosy Ramirez y Manuela Juan