Private Project

Njaan Ippo Entha Cheyya? (What do I do now?)

Njaan Ippo Entha Cheyya? (What do I do now?) directed by debutant Vijay Menon is a tale of urban angst trapping two individuals during the pandemic lockdown that eventually leads to a murder. This Malayalam dark comedy featuring Deepa Thomas and Abhimanyu Gautham jumps through hoops of love, hate, affection, frustration and more until one night all the emotions play in a frightening loop.

  • Vijay Menon
    Director
  • Smrithi Amarendran
    Writer
  • Vijay Menon
    Writer
    High Priestess
  • Menon Stories
    Producer
  • Deepa Thomas
    Key Cast
    "Dhivya Menon"
  • Abhimanyu Gautham
    Key Cast
    "Arjun Menon"
  • Arunmani Palani
    Director of Cinematography
    Sathya, Anandhapurathu Veedu etc
  • Project Title (Original Language):
    Njaan Ippo Entha Cheyya?
  • Project Type:
    Feature
  • Runtime:
    1 hour 49 minutes 40 seconds
  • Completion Date:
    February 1, 2023
  • Production Budget:
    45,000 USD
  • Country of Origin:
    India
  • Country of Filming:
    India
  • Language:
    Malayalam
  • Shooting Format:
    Digital
  • Film Color:
    Black & White and Color
  • First-time Filmmaker:
    Yes
  • Student Project:
    No
  • 13th Dada Saheb Phalke Film Festival 2023
    Delhi
    India
    Special Festival Mention
  • Best Actor & Director Awards, New York 2023
    New York
    United States
    Gold for Best Director of Dark Comedy and Best 1st Time Director of a Feature Film
  • Indian Independent Film Festival 2023
    Kolkatta
    India
    Best Indian Feature Film, Best Actress and Best Drama Thriller
Director Biography - Vijay Menon

An advertising professional for the last 25 years, Vijay Menon currently co-runs a branding and creative agency called THE in Chennai.

On the film front, he has co-written a web series for Zee5 titled ‘High Priestess’ starring Amala Akkineni, Kishore and Varalaxmi Sarathkumar.

Apart from this he has written and directed TVCs, a short film titled ‘The Drive’ that was nominated at the Great Lakes Short Film Festival, USA, and helmed a series of short films featuring women personalities for the Chennai-based luxury brand ‘Kanakavalli’.

In 2020, he did a short film titled ‘Intezaar’, inspired by the cartoon of Brooke Bourgeois in The New Yorker, which was well received and widely covered in the Press.

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Director Statement

Ever since the world went under a lockdown in 2020, everyone of us have been living with the constant dilemma of "What do i do now?". This film, uses the lockdown both as a physical event as well as a metaphor in our lives.