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Watch you Official Music Video

Three colorful characters are pursued by a mysterious stalker, turning their world into a surreal, psychedelic nightmare.

The story of "Watch you", a song by Spartanburg punk trio Mean Sweetie, is told through a claymation mixed-media music video where three colorful characters are being stalked by the watcher, the narrator of the song. The video follows these three characters through various locations, all handmade stop-motion sets created from recycled materials. Everywhere the trio goes, the watcher follows, gradually getting closer until the video takes over from his perspective. As he closes in on the characters, glitch and psychedelia take over to lead to their abstract demise.

  • Sophie Caswell
    Director
  • Sophie Caswell
    Writer
  • Sophie Caswell
    Producer
  • Finch Webster
    Song Writer
  • Finch Webster
    Vocals and Guitar
  • Chapman Atkins
    Drums
  • Brayden Edwards
    Bass
  • Zac Dehlbom
    Recording and Mixing
  • Sophie Caswell
    Animator
  • Sophie Caswell
    Character and Set Design
  • Project Type:
    Animation, Experimental, Music Video, Student
  • Genres:
    Animated Music Video, Punk, Narrative Music Video, Thriller, Music, Horror
  • Runtime:
    3 minutes 18 seconds
  • Completion Date:
    August 1, 2024
  • Production Budget:
    100 USD
  • Country of Origin:
    United States
  • Country of Filming:
    United States
  • Language:
    English
  • Shooting Format:
    Digital
  • Aspect Ratio:
    16:9
  • Film Color:
    Color
  • First-time Filmmaker:
    Yes
  • Student Project:
    Yes - University of North Carolina at Asheville
  • Digital Cinema Package:
    Unavailable
Director Biography - Sophie Caswell

Sophie Caswell is an animator and mixed media artist specializing in stop-motion, 2D animation, puppet and set fabrication, and video editing. Graduating from the University of North Carolina Asheville in May of 2025 with a degree in New Media, she has displayed her work at exhibitions including the UNC Asheville New Media Spring 2025 Student Exhibition where she was awarded Best in Show and Best in Stop Motion Animation for her 2024 animated short film “best friend”. With skills in Adobe Creative Suite, Dragonframe, and Autodesk Maya, she directs her passions towards creating multimedia short films and commissioned works. As for other forms of media, she has a love for illustration, graphic design, sound design, sculpture, and printmaking. With a core desire to express untold narratives through visual storytelling, Sophie loves to experiment with different media to create artwork demonstrating a vulnerable dreamlike atmosphere with the ability to produce unique emotions and connect with others.

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Director Statement

For this music video, Mean Sweetie granted me significant creative freedom. The final result emerged from a blend of my artistic vision and the eerie, stalker-like perspective in Mean Sweetie’s lyrics. With the prompt to create a claymation music video where a stalker gradually approaches a group of friends, I chose to infuse it with my own eclectic touch through vibrant character and set designs. By integrating familiar, relatable scenes with horror visuals within an abstract universe, I mirrored the mixed-media approach that defines much of my artistic work. This music video not only explores the theme of friendship within the punk scene of the Southeast, but also visually and psychedelically represents the concept of the "psychic staring effect" (or scopaesthesia) — the ability to sense when one is being watched.