Viraj Chheda is an innovative film director, musician, vinyl DJ, and multi-talented artist who has made significant contributions to the underground music scene in India as a music and music video creator for his band SIXK and for many prominent individual Indian artists such as Rae Mulla as well as his own solo project under the name of Citizen Kale . Known for his unique approach to filmmaking and his passion for analog aesthetics, Viraj hopes to gain recognition for his work in the realm of Super 8 film.
Although not from a predominantly artistic upbringing, Viraj did develop a deep appreciation for the arts much later on in his life and became a self taught musician and filmmaker. His love for music led him to explore various musical instruments, but it was the enchanting sound of vintage analog synthesizers that truly captivated him. Fascinated by the raw and organic textures they produced, Viraj began experimenting with creating his own music compositions.
As his interest in music grew, so did his curiosity for visual storytelling. Eager to immerse himself in the world of filmmaking, Viraj has embarked on his journey by working as an assistant director and/or a line producer on several music video projects (some of which were his own songs). Through these experiences, he honed his skills, gained valuable insights into the industry, and developed a keen eye for capturing the essence of music through visuals.
Driven by a desire to push creative boundaries, Viraj decided to bridge his two passions—film and music—by embracing the art of shooting on Kodak Super 8 film and making music for the same on analog synthesizers. Drawn to the rich textures and nostalgic quality of analog film and analog music, he has found a perfect medium to express his artistic vision through filmmamking. Viraj's decision to adopt Super 8 film also reflected his inclination towards the craft of traditional filmmaking and his desire to evoke a sense of authenticity and tangible beauty in his work.
Viraj has also since over a year now been running a youtube channel called Planet Kale with a fellow musician and peer Dharam Intwala where he promotes and encourages local musicians and DJs from India and has given them a platform to showcase 60 minute video performances.