Viable
In the whirlwind of launching a TikTok ad agency, lively 25-year-olds Ted and Matt lease a Hollywood Hills house for 30 days to test their business's viability. Balancing employees, influencers, clients, and vibrant parties, running the company presents unforeseen challenges.
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Ben FeldmanDirector
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Project Type:Documentary
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Genres:Comedy
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Runtime:45 minutes 45 seconds
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Completion Date:April 29, 2023
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Production Budget:600 USD
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Country of Origin:United States
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Country of Filming:United States
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Language:English
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Film Color:Color
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First-time Filmmaker:No
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Student Project:No
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American Documentary and Animation Film FestivalPalm Springs
United States
March 22, 2024
World Premiere
Official Selection
Distribution Information
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Impronta FilmsSales AgentCountry: United KingdomRights: All Rights
Ben Feldman is an LA-based filmmaker. As a documentation, his directorial debut was featured at IDFA Docs for Sale and premiered at the American Documentary and Animation Film Festival. Ben's narrative work includes selections to the Chicago International Film Festival, the Best Directing winner at the North Shore Film Festival, and the Best Horror winner at the Virginia Emerging Filmmakers Festival, which was distributed by Gunpowder & Sky. Ben grew up in Chicago and studied Aerospace Engineering and Physics at the University of Virginia. He still works in the aerospace industry by day, but devotes all of his free time to writing, directing, and editing films he is passionate about.
As someone who doesn't use much social media, the rise of TikTok has always been completely foreign to me. So when my friend approached me to make a movie about his TikTok agency, I wasn't too enthused. But after just two days of trial shoots, I was hooked -- not only because of how interesting the characters in the Hollywood-influencer world were, but because of my advantage to tell their story from an outsider perspective. I tried my hardest to be a fly on the wall and make the film as observational as possible, so much so that it would feel like a fiction. My goal was to present a natural and neutral look into millennial/Gen-Z culture that some audiences will relate to and others will find ridiculous, but at the end of the day, if you can make a viable business out of it then there must be something beneath the surface.