Experiencing Interruptions?

Viable

A startup TikTok ad agency's outrageous co-founders rent a house in the Hollywood Hills for 30 days in a fleeting attempt to make their business viable.

  • Ben Feldman
    Director
  • Project Type:
    Documentary
  • Genres:
    Comedy
  • Runtime:
    45 minutes 45 seconds
  • Completion Date:
    April 29, 2023
  • Production Budget:
    600 USD
  • Country of Origin:
    United States
  • Country of Filming:
    United States
  • Language:
    English
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
Director Biography - Ben Feldman

Ben Feldman currently works at The Aerospace Corporation in Los Angeles while pursuing filmmaking on the side. A Chicago native and University of Virginia grad, Ben has been writing and directing films his whole life, including selections to the Chicago International Film Festival, the Best Directing winner at the North Shore Film Festival, and the Best Horror winner at the Virginia Emerging Filmmakers Festival that went on to be distributed by Gunpowder & Sky. In college, Ben worked for the university hospital as creative director of medical education 360-videos, which he used as the foundation for his thesis, "Directing for Cinematic Virtual Reality: The Viewer as the Camera". Despite his engineering background, Ben is committed to learning the craft of film through experience, and works hard on his own unique creative projects every single day.

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Director Statement

As someone who doesn't use much social media, the rise of TikTok has always been completely foreign to me. So when my friend approached me to make a movie about his TikTok agency, I wasn't too enthused. But after just two days of trial shoots, I was hooked -- not only because of how interesting the characters in the Hollywood-influencer world were, but because of my advantage to tell their story from an outsider perspective. I tried my hardest to be a fly on the wall and make the film as observational as possible, so much so that it would feel like a fiction. My goal was to present a natural and neutral look into millennial/Gen-Z culture that some audiences will relate to and others will find ridiculous, but at the end of the day, if you can make a viable business out of it then there must be something beneath the surface.