Tuggit

Hi! Finn Galore, Tuggit CEO here. I’m excited to share the origin story of Tuggit - the first and only app that tracks your most intimate moments.

It all started a year ago while I was working at Google. After a long stressful day, I got home and needing to relax, decided to “buff the banana” as I like to call it. Even though my pants were down, I reflexively checked my smartwatch when an email notification came in. As my watch moved up and down with my wrist, it hit me: an enormous untapped market opportunity was sitting right in my lap.

I took my idea to Google the next morning, and the executive team was - to put it mildly - intrigued. The team eventually passed, though, citing “privacy concerns” and instead returned to exploiting every user’s move on the web and in real life for hegemonic gain.

Unabated, I coded the first Tuggit prototype myself, and due to enormous demand from my fantasy football league and my wife’s church group, we started giving it to our friends. (Their competitive behavior would later prompt us to create the now beloved “leaderboard” feature.) We’ve bootstrapped Tuggit ever since and remain humbled by our bulging user growth.

The final step was to socialize what some consider taboo behavior. After significant market research, our team found the best vehicle for convincing Americans strange behavior is perfectly normal is...the infomercial. (How else could millions be convinced a self-shaking weight was an effective workout?) The trickiest part of making it was casting the young girl. We’re grateful there are moms out there who believe humor is more powerful than shame.

We are deeply touched (pun intended) to be considered for your film festival and if screened, hope to offend hardly anyone. Until then, sign up for our newsletter at ituggit.com and follow us on Twitter at @iTuggit. Go on and tug it with Tuggit!

Finn Galore
Tuggit CEO