The Walking Dead: Pathways

Bringing the immersive thrill of the Walking Dead home with Google and AMC.

  • Breeder Studio
    Director
  • Dominic Crisci
    Writer
  • Craig Bentick
    Writer
  • Gianni Balatti-Hill
    Writer
  • Richard Labrooy
    Writer
  • Steph Walsh
    Producer
  • Val Moon
    Producer
  • Blake Wassenaar
    Producer
  • Zach Johnson
    Producer
  • Courtney Williams
    Key Cast
    "Narrator"
  • Lauren Gaw
    Key Cast
    "Lien"
  • Kyle Gold
    Key Cast
    "Tyler"
  • Teisha Wheaton
    Key Cast
    "Tamika"
  •  Cody Tesnow
    Key Cast
    "Eugene"
  • Darya Shnykina
    Lead Artists
  • Ryan McShane
    Lead Artists
  • John Pata
    Lead Artists
  • Bryce Woods
    Lead Artists
  • Paige Harkness
    Lead Artists
  • DJ Tusler
    Lead Artists
  • Alex Naghavi
    Lead Artists
  • Dan Rice
    Lead Artists
  • Folklore Sound
    Key Collaborators
  • California Music
    Key Collaborators
  • TalkVia
    Key Collaborators
  • Google in association w AMC
    Key Collaborators
  • Project Type:
    Interactive Film, Other
  • Genres:
    Zombie, Horror, Apocalyptic, Drama
  • Runtime:
    5 hours
  • Completion Date:
    June 1, 2022
  • Production Budget:
    250,000 USD
  • Country of Origin:
    Australia
  • Language:
    English
  • Student Project:
    No
Distribution Information
  • Google
    Distributor
    Country: Worldwide
    Rights: Console / Handheld Device
Director Biography - Breeder Studio

We are Breeder: a studio of artists, storytellers and specialists.
At the nexus of art, narrative and technology, we partner with people to tell stories and evolve energy. Our core directing team and trusted collaborators come together to meet the distinct needs of each project to deliver thoughtful work on a global scale.

The Walking Dead Pathways is available to play on Google Nest Hub and your Google Assistant app by saying “Google, open The Walking Dead Pathways”.

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Director Statement

With a phenomenal 11 season run, the enduring empire that is the The Walking Dead franchise proves that indeed, zombies are very hard to kill. After over a decade of gracing our screens with post-apocalyptic zombie horror, The Walking Dead’s series finale premiered February 20th on AMC+. Following the acclaimed series finale, we launched this zombified world across to the emerging frontier of Google Voice.

There's a lot of pressure when you take a pop-culture juggernaut like The Walking Dead franchise, add on a rabid fan-base who've been watching from day one, and bring their story into an entirely new realm. But Breeder were up to the challenge, with an acclaimed repertoire in expanding high-value IP like Jurassic World, The Expanse, and True Detective into new formats of storytelling.

In a mammoth undertaking between production partners Folklore, Xandra, TalkVia, and American entertainment company AMC, together Breeder and Josephmark led the creation of a Google Voice Action experience that would test and tease the boundaries of voice as a promising new platform for interactive storytelling.

The Walking Dead–Pathways is an original scripted interactive Google Action that places you in the middle of The Walking Dead Universe with an entirely new story and new characters. It’s up to you to pick a team from a small group of outsiders, and make the right decisions as their leader on a mission to help the main settlement at Alexandria. If you succeed, you gain entry to the settlement. If you fail, things can go very wrong. Like, overrun by zombies kinda wrong…

The experience is story-driven and uses game mechanics to ensure the combination of choices within each scenario were truly consequential. Conversation design, audio design, and visual design were all treated as equal and integral to the way the audience experiences the story. The team wanted Pathways to be a natural extension of the franchise and for players to feel fully immersed in the experience.