The Support Sake Tour

When a catastrophic earthquake devastates Japan’s Noto Peninsula, San Diego business owner and mother Raechel is compelled to act. After learning that Seiko Kinshichi has lost both her home and her historic family brewery, Raechel—who once endured a similar loss—feels a profound connection and becomes determined to help a stranger rebuild her life.

Amid the wreckage, Noto’s craft sake brewers fight to preserve generations of tradition. The Support Sake Tour follows Raechel and the high-energy Hollywood rock band The Falling Doves, whose international status brings visibility and credibility to her mission. Together, they travel across the country, using music, storytelling, and their platform to raise awareness and funds for the region’s recovery.

A story of compassion, cultural preservation, and the powerful alliances formed when people come together to restore not just buildings, but hope itself.