Private Project

The One-Way membership - A Political incorrect Advertisement

A luxurious men's club uses one-way mirrors to spy on young women in the shower and hot yoga studio. When it turns out to be a high-end membership commercial, an elderly aristocratic woman becomes the ultimate customer.
Kort Synopsis (til submission – max 150-200 ord):
In an ultra-exclusive gentlemen’s club, a group of powerful elderly men enjoy scotch, cigars, and an unobstructed view through a one-way mirror into the women’s shower and hot yoga room. As they comment on the "brilliant" architecture and mistakenly interpret hot yoga as a classical ballet school, their outdated attitudes are on full display.

The sequence builds into a glossy, high-production commercial – only to reveal in the final shot that an elegant elderly lady by her luxurious pool is watching the entire advertisement on her TV. She excitedly waves her butler away to get a better view and reaches for her phone to sign up for the exclusive membership: only 99.999 USD per month. Get 5% discount if you join now.

  • Alex Es
    Director
    LOVE MAR DOLL, LOVE MAR NURSE DOLL, EAGER HEARTS, WILD WEST, RARE SPECIES, EXOTIC SIGNALS, UNBELIEVABLE, UNLIKELY, ENDLESS EUPHORIA, BALLOON CITY, ROSIE'S NOTES - total +261 nominations
  • Alex Es
    Writer
    LOVE MAR DOLL, LOVE MAR NURSE DOLL, EAGER HEARTS, WILD WEST, RARE SPECIES, EXOTIC SIGNALS, UNBELIEVABLE, UNLIKELY, ENDLESS EUPHORIA, BALLOON CITY, ROSIE'S NOTES - total +261 nominations
  • Alex Es
    Producer
    LOVE MAR DOLL, LOVE MAR NURSE DOLL, EAGER HEARTS, WILD WEST, RARE SPECIES, EXOTIC SIGNALS, UNBELIEVABLE, UNLIKELY, ENDLESS EUPHORIA, BALLOON CITY, ROSIE'S NOTES - total +261 nominations
  • Project Type:
    Experimental, Music Video, Short
  • Genres:
    Satire, Dark Comedy
  • Runtime:
    7 minutes 5 seconds
  • Completion Date:
    May 29, 2026
  • Production Budget:
    1,265 DKK
  • Country of Origin:
    Denmark
  • Country of Filming:
    Denmark
  • Language:
    English
  • Shooting Format:
    Digital
  • Aspect Ratio:
    16:9
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
  • Digital Cinema Package:
    Unavailable
Director Biography - Alex Es

Alex Es is an award-winning, boundary-pushing Danish contemporary filmmaker and visual artist known for highly conceptual, raw, and uncompromising satirical works. Operating at the intersection of surrealism, dark comedy, and visceral body-horror, their films serve as razor-sharp excavations of institutional power, hidden dogmas, and the political theater of guilt.
Throughout their career, Alex has built a distinct, provocative cinematic universe that has achieved massive international acclaim within the global art-house and underground film circuits. Their multi-layered, legendary satirical anthology targeting the hypocrisy of the Vatican has collectively amassed an astonishing 261 festival nominations and official awards worldwide, establishing them as one of the most powerful, fearless voices in contemporary experimental cinema.

Add Director Biography
Director Statement

"The One-Way Membership" is a politically incorrect, darkly humorous satire that explores themes of power, voyeurism, aging, gender, and the timeless double standards of the elite. The film deliberately pushes the boundaries of good taste and political correctness to create both discomfort and laughter – an uncomfortable pleasure.

Through the sharp visual contrast between a dark, smoke-filled, hyper-masculine gentlemen’s club and a bright, steamy, sensual women’s world, I examine how power and desire operate in closed spaces. The elderly men’s naive and outdated comments – including mistaking "Hot Yoga" for a classical ballet school – highlight the generational gap and their almost charming, yet disturbing, lack of self-awareness.

A central element is the one-way mirror concept, which serves as both an architectural joke and a metaphor for power asymmetry: the men believe they hold the invisible gaze and control. However, as the film reveals, even the most privileged are merely consumers in a larger entertainment system. The final twist, where a wealthy elderly woman becomes the ultimate customer and eagerly waves her butler away to enjoy the advertisement, flips the entire perspective and asks: Who is really the voyeur in our time?
The film is intentionally provocative and over-the-top in its aesthetics – inspired by a mix of Adrian Lyne’s sensual thriller style, Stanley Kubrick’s black humor, and contemporary luxury commercial aesthetics. The goal is not to moralize, but to hold up a distorted mirror to both the audience and society’s elite, asking: “Are you sure you wouldn’t press ‘join’ for 99.999 dollars a month?”
In an era where everything must be inclusive and correct, I choose the opposite direction: completely unfiltered, exaggerated, and politically incorrect. Because sometimes only through the absurd can we see the truth.