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Tech of the Coast - AD

The TOTC Films and Studios crew tells us about our audio and video business. Tech of the Coast films and studios is a Santa Rosa audio and video company providing original music composition, sound design, mixing, recording, foley, live sound, film, post-production, and mastering. We work with multiple companies to provide top-notch gear and highly skilled staff for our clients. This is my final project for my FMA 20 Film Production class in 2025 but the shorter Advertisement edit. There's an even shorter social media edit we are circulating as well.

  • Joel Johnson
    Director
    The Director, The Turning Points, Exhaust!, Mood Jungle Live at The Phoenix and Souls
  • Joel Johnson
    Writer
    The Director, The Turning Points, Exhaust!, Mood Jungle Live at The Phoenix and Souls
  • Joel Johnson
    Producer
    The Director, The Turning Points, Exhaust!, Mood Jungle Live at The Phoenix and Souls
  • Joel Johnson
    Key Cast
  • Leyli Gurbanova
    Key Cast
  • Hush Bolman
    Key Cast
  • Amber Steffen
    Key Cast
  • Damon Steffen
    Key Cast
  • Project Type:
    Documentary, Short, Student, Television, Web / New Media
  • Genres:
    Commercial, Ad, Documentary, Short
  • Runtime:
    3 minutes 10 seconds
  • Completion Date:
    December 4, 2025
  • Production Budget:
    0 USD
  • Country of Origin:
    United States
  • Country of Filming:
    United States
  • Language:
    English
  • Shooting Format:
    Digital, BlackMagic ProRes
  • Aspect Ratio:
    16:9
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    Yes - Santa Rosa Junior College
  • Digital Cinema Package:
    Unavailable
Director Biography - Joel Johnson

Joel was born in Oklahoma City, OK in February 1988 to a mixed Cherokee, Dakota Native, Mixed African, and Mixed European, Scottish, and Irish family. He was adopted by his parents at birth and moved to California to begin his life here at a few days old. He had open heart surgery at two and almost died but when he came back from that operation became quite gifted in music and the arts. He was taken under his dad's wing and would often attend jazz and blues concerts near his father's down town design studio.

When Joel showed a talent for recording, his parents supported his dream to build a home studio and allowed him to create a workspace to write and make music. He learned theater arts, stagecraft, audio production, and lighting by volunteering for bands and theaters across Sonoma County. His parents divorced when he was young after about a decade in Wine Country together, and he had a different upbringing going to a public school for the first time in high school where he attended the Art Quest program at Santa Rosa High School (SRHS) to be a filmmaker and animator. He specialized in sound design, live sound, and recording. He graduated with honors and went on to the SRJC where he studied Graphic Design and was a designer for a long time. He worked with his father to do graphics for wineries and product design. He then formed an indie record label and toured the US with his solo project and band at the time.

He returned to Northern CA where he studied Digital Audio graduating with his AA and honors from SRJC and then began his degree program in Film Studies. In 2024 he released a solo album titled "Souls," under the name Joel Mastamind Johnson worldwide which was a rerecorded release from 2014 that never was promoted. He did an independent film on making movies as a director in 2025 titled "The Director" with his film class which was his first independent feature film project.

Joel is an audio engineer and recording expert with knowledge of multiple software programs. He also does video post-production, graphic design, music, and film. He has toured with Ying Yang Twins, filmed the Kottonmouth Kings, and DJed for Potluck Live. Whether it's live sound or performing guitar on stage, Joel is always involved in the arts. He has a series on YouTube where he teaches about audio production from a studio and live sound perspective.

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Director Statement

We started our home studio to work on film and audio projects and eventually grew to provide live sound and video services to clients seeking promotional content. We work in music and film. Thanks to everyone who worked on this film.